Marketing Pilgrim's "Search Marketing" Channel

Sponsor Marketing Pilgrim's Search Marketing Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Have ADD? New Yahoo News Might Have the Solution for…Oh Look, a Butterfly!



A man walks down the street
He says why am I short of attention
Got a short little span of attention

Well, Betty, if you’re short on attention, you might just want to head over and check out the newly designed Yahoo News. In addition to some cosmetic changes, the new Yahoo News will attempt to customize your experience based upon how you find the site.

As TechCrunch explains:

Yahoo will will also pay attention to where its users are coming from – if a reader comes from Digg or Yahoo Buzz, only five paragraphs of their news stories will be shown initially, with the related links prominently featured (Yahoo figures that these readers are more likely to click through to new stories, and are less concerned with reading the full article). Readers who visit Yahoo News directly will be shown the full articles by default, and there will be an option for all readers to automatically show full articles.

Sounds a little primitive to me. Instead of assuming that all Digg users suffer from cyber-ADD, why not customize Yahoo News based upon an individual user’s habits?

If you want to check out the new Yahoo News, look for the link at the top of the existing page–or just check out the screenshot below.

P.S. Bonus points if you can guess the name of the song the above lyrics are taken from. ;-)

  • Mark Kachigian

    Song: Paul Simon “You Can Call Me Al”

  • http://www.marketingpilgrim.com Andy Beal

    @Mark – ding, ding, ding – we have a winner! :-)

  • http://www.jordankasteler.com/utah-seo-pro-blog/ Utah SEO Pro

    I think Yahoo will really take Yahoo! Buzz big and I’m excited for that. Until Google has their hand at it :)

    Utah SEO Pro’s last blog post..Social Media Expert Quiz

  • http://solinkable.com SoLinkable

    @Utah:
    Google almost jumped in with a $200 million offer on digg, until it fell through. Who knows, I’m sure they will come out with their own version in the near future.

    SoLinkable’s last blog post..Citizen a4Journalista4 Hits Apple Stock With False (Steve Jobs) Heart Attack Rumor

  • http://www.amiohayon.com Ami Ohayon

    Great title for this post! And maybe Digg users really do include a large number of ADD?

  • http://www.permaculture.co.za Jacques Snyman

    Great way to try keep your audience captivated. By applying certain parameters, depending on where the visit came from, definetly makes sense. Keep people in their comfort zones, I say!

  • http://www.christmas.bg/ Christmas Guy

    I also believe Google will manage to create a new not less useful feature.

    Christmas Guy’s last blog post..Christmas Crafts for Kids

  • http://www.quickpwn.com QuickPWN

    That makes sense, but those that don’t come from Digg/Yahoo Buzz should still be given a choice if they want to see the full story or part of it.

    QuickPWN’s last blog post..Install Flash Player iPhone App

  • http://webertutorials.blogspot.com/ kry

    goooooooooooooooood

    kry’s last blog post..How to Build Backlinks

  • http://checkpagerank.ws Check Page Rank

    Yahoo is being overwhelming racist to me (I mean in the sense to other sites) Not to mention they have yahoo!buzz now to compete with Diggy