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LinkedIn Adds Applications; Sheep Throwing Not Included



At Aloha Summit Peter Shankman was adamant that LinkedIn was a waste of time–he really didn’t see the value in it as a social network. Others claimed LinkedIn was a valuable site that allowed you to connect to your business network–as opposed to simply throwing sheep at someone.

I wonder what Shankman et al will make of today’s news that LinkedIn has launched the first of its applications–first announced at the end of last year.

The nine applications that you see live today on LinkedIn include productivity enhancing applications from Amazon, Box.net, Google, Huddle, Six Apart, SlideShare, Tripit, and WordPress as well a Company Buzz application developed by LinkedIn. Each of these applications will help you stay current and competitive as a professional in today’s rapidly changing business world.

That all sounds well and good, but applications on LinkedIn only make sense if you use LinkedIn like you would use Facebook–that is, an active network. For myself, I use LinkedIn more passively–I find myself only on LinkedIn when I need to reach out to someone that is only available through my network. I never use LinkedIn on a daily basis.

LinkedIn is desperate to reinvent itself as a social network for grown-ups. The question is, do you use LinkedIn as a social network or is it merely a place to keep an up-to-date resume?

  • http://www.dstudiobali.com/webdesign/busby-seo-test-page/ Busby SEO

    “I never use LinkedIn on a daily basis.”
    Same with me, actually I can’t remember how often I log to my LinkedIn account. once a month, perhaps :))

    Busby SEO’s last blog post..By: Sofhal Jamil

  • http://www.weboptimist.com Richard Burckhardt

    I use LinkedIn daily and find it extremely useful.

    On the other hand, I haven’t been able to get the new apps to work. I tried the WordPress and the Blog Link applications and can’t even get them set up.

    Oh well, there are referring to the Applications area as “Beta” so I suppose some rough spots are to be expected.

    Richard Burckhardt’s last blog post..Authority Ranking & Conversion Basics

  • http://www.shankman.com Peter Shankman

    Jury’s still out. Will it make LinkedIn “Sticky?” We’ll see…

  • http://www.marketingpilgrim.com Andy Beal

    @Peter thanks for stopping by. I suspect that it would take a lot more than just a few apps to make it sticky. A small step, but LinkedIn would need lots more reasons I suspect.

  • http://www.jordankasteler.com/utah-seo-pro-blog/ Utah SEO Pro

    These apps are ACTUALLY useful. Take note Facebook.

    Utah SEO Pro’s last blog post..Link Metrics for SEO

  • http://GoScript.net GoScript

    LinkedIn must be very careful because they can easily get from useful to not useful at all.
    They will never become a social network as they try to. Actually I don’t think they should, or they may become the tomorrow’s facebook..full of spam

    GoScript’s last blog post..WordPress Uniquefier Plugin v3.0

  • http://www.saadkamal.com Saad Kamal

    I must admit..Im still far behind in the Linkedin game. The niche of that social network is very Off for me.

    Saad Kamal’s last blog post..Google Alerts Providing RSS Feed

  • http://cssdigitaldesign.co.uk sheppy

    I kinda use it when I need to really…it’s not something I can browse very easily or use every day. Once a month maybe?

    sheppy’s last blog post..Peanut Butter on Toast Recipe

  • http://www.greatpriceshere.com Nicole Price

    It has become just a accept or reject invitation to be linked in.

    Nicole Price’s last blog post..Biggest Divorce Settlements

  • http://www.netage.co.za Goran Web Design

    I hardly use LinkedIn. I log in about twice a month to update my resume. But I haven’t really built any connections or network on it, so I don’t communicate at all with anyone currently.

    I always thought it will do me great good in career and business sense if I were to use it more. I’ll try to start using it more often now.

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  • http://xboxgamesfree.com Xbox

    I think i should start to use linked in it seems to get a good wrap here

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