Comments on: Marketers Plan to Cut Budgets, Increase Online Spend

By: Fear and Marketing | The AIR Blog

Fear and Marketing | The AIR Blog — Mon, 26 Jan 2009 21:27:52 +0000

[...] Marketers Plan to Cut Budgets, Increase Online Spend [...]

By: Web Analytics: Time to Get on Board « Cup of Buzz

Web Analytics: Time to Get on Board « Cup of Buzz — Mon, 27 Oct 2008 16:34:05 +0000

[...] economy. While traditional market spend is down, online spend is up as reported in a recent MarketingProfs survey showing 60% of all marketers surveyed said they would be increasing their online budgets while 85% [...]

By: Downloadic

Downloadic — Sat, 18 Oct 2008 19:47:38 +0000

Yeah, online marketing is growing by the time. Yup…

By: Christopher Ross

Christopher Ross — Thu, 16 Oct 2008 21:31:15 +0000

I hate marketers logic. When the market is tough, it's time to increase marketing budgets but refocus on more cost effective forms of advertising. Stop gambling on risky formulas and use the mediums which present valuable data in realistic times but please, don't *cut* budgets. That's simply suicide by a thousand cuts. Christopher Ross's last blog post..Blog Round Up - October 16th

By: G5 Search Marketing » Blog Archive » What’s Working: Online Advertising

Wed, 15 Oct 2008 22:24:31 +0000

[...] The response is surprising, even for us. Things are progressing rapidly: [...]

By: Simon

Simon — Wed, 15 Oct 2008 21:26:31 +0000

I’m so glad you pointed out that some are thriving – it needs to be said. There’s far too much doom+gloom.
We’ve certainly found that most (if not all) of our clients have cut their budgets, but largely in print – and they are definitely a lot more willing than they had been to try some social media stuff instead at a fraction of the cost.

Simon’s last blog post..Does Anybody Remember Laughter?

By: Wanted: Marketing Manager To Work With Me At My NYC Start-Up | AttentionMax

Wanted: Marketing Manager To Work With Me At My NYC Start-Up | AttentionMax — Wed, 15 Oct 2008 21:25:20 +0000

[...] Marketers Plan to Cut Budgets, Increase Online Spend [...]

By: SoLinkable

SoLinkable — Wed, 15 Oct 2008 20:57:50 +0000

R&D aslo hurts during recession times... Our budget has been cut back for the next year as a direct result of the economic downturn. SoLinkable's last blog post..FreeThisSchnizzle() - The Daily WTF

By: Clint Eagar

Clint Eagar — Wed, 15 Oct 2008 19:07:28 +0000

Janet, I totally agree that the "doom and gloom" propaganda is appalling. Producers will do what we always do whether in up markets or down. We will produce! Clint Eagar's last blog post..PayPal Frustrations

By: Devin Davis

Devin Davis — Wed, 15 Oct 2008 17:10:35 +0000

This is absolutely correct in that history has shown it is important to keep up marketing spend during tough times to weather the storm. Of course, if the money isn’t there, that makes it more difficult.

That being said, shifting spend online, where it is more affordable, more targeted and easier to track is most certainly a wise decision.

By: Writers Urgently Needed- No Experience Necessary- $250/hr

Writers Urgently Needed- No Experience Necessary- $250/hr — Wed, 15 Oct 2008 16:57:13 +0000

Yeah, well traditional marketers are clearly from the “older” generation; when I say that I mean they are 35 years old and up. This generation is not as computer savvy as the younger generation and is started to learn that in order to make the real bucks, you got to go online. There is no way around it. Plus, you can really cut marketing budget over 100 percent because the best marketers online can market for FREE! That’s right, no google adwords! Good post.

By: Utah SEO Pro

Utah SEO Pro — Wed, 15 Oct 2008 16:34:04 +0000

Good news for SEO/Ms. Utah SEO Pro's last blog post..Link Metrics for SEO

By: Joe Hall

Joe Hall — Wed, 15 Oct 2008 16:26:58 +0000

I honestly think that he devil is in the details. I would expect that this study is focused on companies that have large pre-existing budgets to work with. This would make sense that they are able to shift focus while cutting back. I would like to know if this is true for smaller businesses. It seems that from the small business point of view they are cutting back everything because some are literally just trying to stay afloat. Joe Hall's last blog post..Social Media Search Tools