More Google Changes: Content Attributes in SERPs




I guess it’s just been one of those weeks: Google is innovating all over this week. The latest changes that have been spotted come in Google’s bread and butter: the SERPs.

Both Barry Schwartz and Michael Gray posted about a new development in the SERPs: content attributes listed between the title and the snippet of results. The information provided there included the number of posts from the blog, the number of authors and the date of the last post:
google serp with content information
Barry Schwartz also mentioned seeing an author byline listed below a search listing.

Naturally, the question is whether this information is useful enough to see widespread use. While it’s always possible, I’m guessing that this one will remain limited.

Also today, Google launches a new layout for Google News.

What do you think of these changes? And the perennial question—what will Google do next?