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More Google Changes: Content Attributes in SERPs

posted on October 10, 2008


I guess it’s just been one of those weeks: Google is innovating all over this week. The latest changes that have been spotted come in Google’s bread and butter: the SERPs.

Both Barry Schwartz and Michael Gray posted about a new development in the SERPs: content attributes listed between the title and the snippet of results. The information provided there included the number of posts from the blog, the number of authors and the date of the last post:
google serp with content information
Barry Schwartz also mentioned seeing an author byline listed below a search listing.

Naturally, the question is whether this information is useful enough to see widespread use. While it’s always possible, I’m guessing that this one will remain limited.

Also today, Google launches a new layout for Google News.

What do you think of these changes? And the perennial question—what will Google do next?


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  • http://www.jordankasteler.com/utah-seo-pro-blog/ Utah SEO Pro

    Interesting to see Google getting good at content recognition. This will be a big step towards relevant results.

    Utah SEO Pro’s last blog post..Link Metrics for SEO

  • http://www.jaankanellis.com Jaan Kanellis

    Makes sense on blog search, but not normal search.

    Jaan Kanellis’s last blog post..Don’t Update AdWords Editor When It Asks You To!

  • http://checkpagerank.ws Check Page Rank

    Content has always played a main role in Google and from my experience Yahoo is more to keywords factors. I have added a blog to my main site and it works like charm. Oh yeah, I use unique content. My serp went pretty high! Cheers

  • http://www.zurpit.com Zurpit

    This will be great when searching for blogs, they are improving their search engines every day and becoming more relevant

  • http://www.dstudiobali.com/ Bali Web

    Thats definitely a nice feature to have, especially when looking for newer information.

    Bali Web’s last blog post..Destinia for Your Vacation Plan

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  • http://www.quickpwn.com QuickPWN

    I think that’s too much information because I don’t really care how many authors or posts there are on a blog when I’m searching. All I care about is finding the right page I’m looking for.

    QuickPWN’s last blog post..iTunes App Store Apps

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  • http://www.gadgets4nowt.co.uk/ PS3

    What will the equivalent be for non-blog based sites, where authors etc are not a factor?

  • http://solinkable.com SoLinkable

    This is a major step forward. Way to keep content relevant Google. Three cheers!

    SoLinkable’s last blog post..YouTube Passes Yahoo As #2 Search Engine

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  • http://www.downloadic.com Downloadic

    Yes I saw that last week. That seems that how blogs and forums are growing and increasing.

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