Yahoo’s unveiling a new display and radio ad campaign today. The campaign, which is targeted to fight Google, touts Yahoo’s safe results and easy-to-use interface.
One banner ad adjures us: “Don’t get lost in all the links”:
two caps from an animated banner ad
A radio ad advertises the SafeSearch feature, which uses McAfee to indicate which sites in a SERP might contain potentially dangerous downloads:
The SafeSearch feature is nice, but again, if you have that info, why include dangerous sites in the results at all? And perhaps Yahoo is easier to use for some users. Which of the following two looks easier to use to you:
Or
?
While the ads are cute and may even be accurate, I don’t know that these will be enough to convert users. Unless Yahoo has something truly substantial to backup its claim that it’ll help you not “get lost in all the links,” I don’t think the difference will be big enough to make people change their default behavior.
Google, meanwhile, is shopping around for ad agencies.
Similar Stories in: Display | Forward: Email This Post
Similar posts you may like...
7 comments on “New Yahoo Ads Tout Safety, Ease of Use”
- Majority of Users Say Social Networkers Are Kind and Caring
- The Sharing Economy: Could It Be the Next Big Thing?
- Groupon’s First Public Quarter Is No Deal for Investors
- Compete Says Google+ Is Becoming An Enormous Success
- Valentine’s Day Shoppers Plan for a Budget Holiday
- What Does a ‘Like’ Get You These Days?
- Win Copies of Brian Carter's "The Like Economy: How Businesses Make Money With Facebook" - 32 comments
- Google's Not Focusing On the User! Waah Waah Waah, Cry Me a River! - 17 comments
- Reputation Watch: Zappos Security Breach Tests Internet Giant - 16 comments
- Facebook's Real Problem in Just 44 Words - 14 comments
- Revenue Starts to Figure Into Social Media ROI - 11 comments
- Marketers To Invest in Blogs in 2012 - 10 comments
- 5 Marketing Tips from the Social Commerce Summit - 9 comments
- Is Google a Public Company or Part of the Public Domain? - 8 comments
- Blogging Declines in Inc. 500 Survey - 8 comments
- Getting More Clicks On Twitter (Infographic) - 8 comments
SoLinkable Says:
October 14th, 2008 at 3:46 pm
*cough* too little too late.
SoLinkable’s last blog post..YouTube Passes Yahoo As #2 Search Engine
Christopher Ross Says:
October 14th, 2008 at 4:17 pm
Is it just me or does Yahoo seem to always come up with these amazing, world changing, great ideas about two weeks after Google does?
Christopher Ross’s last blog post..Increase Your Web Traffic for Free
Goran Web Design Says:
October 15th, 2008 at 5:15 am
Yup, I don’t think this enough to convert any Google user over to Yahoo!, sorry to bust their bubble. Lol!
Nicole Price Says:
October 15th, 2008 at 6:00 am
Nor do I. Can’t blame them for trying though.
Nicole Price’s last blog post..Mobile Accessories
MGA Says:
October 16th, 2008 at 5:24 pm
I don’t believe that offline advertising is going to help an online search engine.
Downloadic Says:
October 18th, 2008 at 3:57 pm
Its very nice to hear that the alternatives of google are growing…
Darrhel Says:
November 17th, 2008 at 7:02 pm
just a thought… wasn’t yahoo used to be “powered by google”?
hehe. anywaqys i already have macafee installed so why switch? it does that safesearch thingie on google too. cheers.