Comments on: Newspapers Commoditizing Web Ad Inventory; Reducing Revenue in the Process

By: Downloadic

Downloadic — Sat, 18 Oct 2008 20:11:25 +0000

How are ad networks helping/hurting web-publishers ?

By: Terry Howard

Terry Howard — Tue, 14 Oct 2008 13:57:20 +0000

Here the newspapers have finally turned the wheel on their massive lumbering FAIL boat of a business model towards the web and are following in the genius wake of... Radio station websites. You know the ones, that have so many flashing blinking ads intermixed with flash navigation and "enter a keyword" deep navigation schemes that scrolling becomes a wait and load exercise. Seems like they thought that idea was so awesome they would regurgitate it back up onto the deck of their print titanic. Can we just send these print jerkwads back to remedial business school already? Terry Howard's last blog post..Candidates’ Percentage of Maverickism

By: Goran Web Design

Goran Web Design — Tue, 14 Oct 2008 08:20:28 +0000

If the newspapers were to have more relevant content on their pages, then they wouldn’t be having this problem. They should take a shift from tabloids and politics, and all the other usual stuff that they write about, and start looking at other stories that will capture people’s interests.

But again the digital world is taking over, esp the net has become a giant multi-media outlet and a very reliable one too, so I’m not surprised that the print media is taking a decline in returns.

By: sheppy

sheppy — Mon, 13 Oct 2008 20:25:13 +0000

An alternative key to success really is targeting. If you don’t have a great level of granularity in your ad targeting, it’s quite hard to sell your inventory.

If you can put together intelligent advertising packages perhaps using behavioral targeting or even with the content on each page/article then you shouldn’t have too much of a problem selling out.

By: marc

marc — Mon, 13 Oct 2008 18:01:26 +0000

The real question is how are ad networks helping/hurting web-publishers (and their shareholders) and what will Yahoo’s new network mean to all this once it has ramped up to full speed and continues to scale?

By: Andy Beal

Andy Beal — Mon, 13 Oct 2008 17:45:11 +0000

@Brent – lol

By: Christopher Ross

Christopher Ross — Mon, 13 Oct 2008 17:44:44 +0000

I spent years working in the newspaper business and I can honestly answer your question by saying no. The industry won't do anything to stabilize the market because the people in charge of selling the ads are commission based. Christopher Ross's last blog post..How to Run a Successful Website for Your Church

By: Brent D. Payne

Brent D. Payne — Mon, 13 Oct 2008 17:39:22 +0000

Great article which I can’t comment on.

By: Utah SEO Pro

Utah SEO Pro — Mon, 13 Oct 2008 16:40:00 +0000

As the economic crisis increases the more and more advertisers will pull back on the ad units. Hopefully newspapers will adapt to change. Utah SEO Pro's last blog post..Link Metrics for SEO