As you know, I’m quick on the trigger when it comes to giving Microsoft’s search incentive programs a hard time. Well, I try to be fair and balanced. With that in mind (gulp), Live Search Cashback might actually be working!
You heard me. New data from Hitwise suggests that Microsoft’s master plan is showing signs of success.
Eleven weeks ago, MSN Cashback represented 3.75% of the traffic to Live.com and grew to 6.29% last week. This rise in Cashback’s traffic underscores the interest in the program, which is likely to be getting a boost from shoppers looking to save money and stretch their budgets given the current economic climate.
And, while Live Search is not showing any increased market share, it’s audience share is stable–suggesting that perhaps Live Search Cashback is helping!
I’m still not convinced that bribery is solid plan to take on Google, but I’m ready to eat humble pie if Microsoft sees continued success.