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Win Copies of Hunt & Moran’s Book “Search Engine Marketing, Inc.”

posted on October 29, 2008

Contest is closed. Winners announced here.

It’s time for another HUGE book contest giveaway.

And, when I say huge, I mean 627 pages of search marketing awesomeness! We have 3 copies of the second edition of Mike Moran and Bill Hunt’s book Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site. If you can call a book “the granddaddy” then this book would be deserving of the title.

Even if you’ve practiced SEM for a number of years, Search Engine Marketing, Inc. is the kind of book you keep close to hand and, if you’re new to SEM, you might find that this is the book to launch your career!

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Free Online Marketing Workshop Will Help You Prepare for a Tough Holiday Season

posted on October 29, 2008

I’m not quite sure how MarketingExperiments is able to do this, but it’s offering a FREE online workshop designed to help marketers prepare for the holiday season–while the economy is less then buoyant.

Here’s what it’s offering:

…a special, 2-hour virtual clinic on optimizing ecommerce for the holidays, with an emphasis on powerful strategies you can start implementing right away. Join the MarketingExperiments team as we introduce our “Ecommerce Holiday Playbook” – a series of action steps to help you prepare for this crucial season. Then, we’ll show you how to apply these ideas with a rapid-fire live optimization session featuring participants’ ecommerce websites.

Throughout this special clinic, our team of researchers will also be online to answer your specific ecommerce optimization questions.

That price again? Free!

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Pilgrim’s Picks for October 29

posted on October 29, 2008

So many Picks, so little time.

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Yahoo Gains Search Share; Google & Microsoft Suck

posted on October 29, 2008

Some good news for Yahoo! It’s share of US searches in September reached 20.2%–up from 19.6% in August.

Bad news for Google. It’s share dropped a massive 0.1% from 63% to just 62.9%–that should freak out the Wall Street boys.

The good news for everyone? The data comes from comScore, which means that it probably has a treasure chest of excuses ready–in the event this all just one big rounding error.

PS. Please don’t panic about the Google drop, it has been known to happen before. ;-)

PPS. If you care about Microsoft, you can check out whether it gained or lost, here.

(via)

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LinkedIn Adds Applications; Sheep Throwing Not Included

posted on October 29, 2008

At Aloha Summit Peter Shankman was adamant that LinkedIn was a waste of time–he really didn’t see the value in it as a social network. Others claimed LinkedIn was a valuable site that allowed you to connect to your business network–as opposed to simply throwing sheep at someone.

I wonder what Shankman et al will make of today’s news that LinkedIn has launched the first of its applications–first announced at the end of last year.

The nine applications that you see live today on LinkedIn include productivity enhancing applications from Amazon, Box.net, Google, Huddle, Six Apart, SlideShare, Tripit, and WordPress as well a Company Buzz application developed by LinkedIn. Each of these applications will help you stay current and competitive as a professional in today’s rapidly changing business world.

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Linky Goodness, October 28

posted on October 28, 2008

All right!! The tremors can stop, we’re back to the regularly scheduled LG that we all know and love!

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Google to Display Copyrighted Works (With Permission, of Course)

posted on October 28, 2008

Google, the Authors Guild and the Association of American Publishers (AAP) have reached an agreement, announced today, that will allow Google Book Search to display the text of in-copyright, out-of-print books. In addition to the fact that these copyrighted works will now be searchable and accessible to all with permission from copyright holders, it’s also nice to see the three organizations getting alone, since last we heard they were suing up a storm.

But the litigiousness is no more, apparently. The latest agreement, according to an official Google Blog post, will offer several benefits (including the obvious):

First, it will give readers digital access to millions of in-copyright books; second, it will create a new market for authors and publishers to sell their works; and third, it will further the efforts of our library partners to preserve and maintain their collections while making books more accessible to students, readers and academic researchers.