Posted October 3, 2008 11:59 am by with 17 comments

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Time and time again, I hear businesses tell me they don’t need to monitor their online reputation because there’s not anything being written about them. Maybe you have a perfect reputation, maybe your business has thus far never encountered an online reputation attack, but I would be willing to bet that somewhere on the web, there is a vicious rumor circulating–and you don’t even know about it.

Want proof of just how quickly a false rumor can start and dramatically hurt your business?

Take a look at this false report about Apple CEO Steve Jobs:

Steve Jobs was rushed to the ER just a few hours ago after suffering a major heart attack. I have an insider who tells me that paramedics were called after Steve claimed to be suffering from severe chest pains and shortness of breath.

Now take a look at what happened to Apple’s stock price:

OK, so you’re not Apple, but you know what? Someone, somewhere, someday, will make a false statement about your CEO, products, services, or company. If you cover your ears, you might lose business and never even know why.

We built Trackur to provide a comprehensive online media monitoring solution for just $18 a month! Surely your reputation is worth 60 cents a day to protect? Even if you have no budget, you owe it to yourself to at least set up some basic reputation monitoring.

Go! Go now! Before you become the next victim of a vicious online rumor.

  • Well, unfortunately with the online world, you really can’t protect yourself from anyone who wants to tarnish your reputation. This is the downside of the internet. What you could do is right many, many, good reports and good reviews about yourself and/or your website and submit them to article directories.

  • Surprised to see a hoax creating such a glitch and what will be it in real?

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  • I saw this earlier on TechCrunch… I wonder if its just somebody trying to make a quick dollar. Start a rumor, wait for the stock to plummet, buy up while its low, and well, profit.

    SoLinkable’s last blog post..Citizen a4Journalista4 Hits Apple Stock With False (Steve Jobs) Heart Attack Rumor

  • Ouch, I had a feeling that might have happened when that news came out but never checked. It almost gives me some ideas. jk 🙂

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  • We get a lot of clients for reputation management.. most of them come to us because of rip off report…

  • Wow that’s crazy, people could just spread rumors and attack their competition

  • PS3

    Did Apple take any action against the hoaxers?

  • I do not quite see how this can be remotely called damage to reputation. This is obviously a ploy to get the share price to move down so that some pickings could be had. Whoever played the game, knew very well that he is taking a big risk and would have taken sufficient precautions.

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  • This is at least the second time someone has temporarily tanked apple stock with a false rumor…hmm…

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  • Definitely an effective way to manipulate the markets. Spread disinformation and cash in on the resultant chaos….

  • There are several issues of importance contained in this CNN story.
    CNN is a main stream news organization. As such it should be
    conducting itself in a professional manner. It is not standard journalistic procedure to post any news story with out the input from independent corroborative sources. The scandal rags do business this
    way and are frequently sued for their carelessness.
    It is quite revealing that CNN characterised the inaccurate news report as fraudulent. Can you say, “back peddling into major damage control mode“.

    To the credit of the internet. It is one of the most free places on the planet. Another old but true saying is, “with freedom comes responsibility.” In this case we might also add accountability to apple, and the general public.

  • $18 is not so much for online media monitoring solution. I think it is really worth trying.

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  • that’s terrible… i think it can really ruin your reputation…. thanks for telling me buddy… another ugly face of competition

  • Wow, is this really all because of a rumor? It’s funny how people will believe anything these days. They need to stop being ignorant and verify their facts first.

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  • i read about this. quite a significant knee jerk reaction there. :O

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  • is not yet succeeded in making Paypal pay!!

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