As marketers, we often hear discussions about making a video "go viral." Some claim to be experts in viral marketing, while others debunk the concept claiming you can’t make a "viral video." Well, thanks to YouTube’s new Hot Spots, you can at least figure out which parts of your video are popular and which parts send viewers running for the exits.
Here’s how Google explains Hot Spots:
The Hot Spots tab in Insight plays your video alongside a graph that shows the ups-and-downs of viewership at different moments within the video. We determine "hot" and "cold" spots by comparing your video’s abandonment rate at that moment to other videos on YouTube of the same length, and incorporating data about rewinds and fast-forwards. So what does that mean? Well, when the graph goes up, your video is hot: few viewers are leaving, and many are even rewinding on the control bar to see that sequence again. When the graph goes down, your content’s gone cold: many viewers are moving to another part of the video or leaving the video entirely.
And here’s how it looks:
YouTube Hot Spots is an addition to the recent rollout of its Insight Dashboard. As marketers get to grips with it, expect to see more cute kittens, bikini-babes, and Soulja Boy–the perfect recipe for a "viral" video, right?