Comments on: Word of Mouth, Online Reviews Most Influential in Purchase Decisions

By: The changing face of Social Media

The changing face of Social Media — Thu, 06 Nov 2008 14:41:43 +0000

[...] in point would be Jordan McCollum of Marketing Pilgrim and her overview of a Rubicon Consulting study stating that: “word of mouth and online reviews are the most influential factors in consumer [...]

By: go green

go green — Wed, 05 Nov 2008 13:26:29 +0000

Online reviews are great, especially on Amazon. What is nice is that they give you such a broad range of reviews from people across America. Sometimes the reviews can be biased, but if there are enough reviews, it usually gives you a good feeling about the product. go green's last blog post..Green Renewable Energy Certificates

By: iPwner

iPwner — Wed, 29 Oct 2008 00:44:11 +0000

Online reviews are obviously really helpful. Blog reviews can be really powerful! iPwner's last blog post..Week 9 NFL Power Rankings Titans Undefeated!

By: FreshNetworks Blog » Blog Archive » Online reviews - second biggest influence on purchase decisions

Mon, 27 Oct 2008 10:58:40 +0000

[...] Word of Mouth, Online Reviews Most Influential in Purchase Decisions [...]

By: Erik freefor15

Erik freefor15 — Sat, 25 Oct 2008 17:39:28 +0000

I will almost always read the testimonials if they are on the page before buying anything so it helps to have them.

By: Wayne Smallman

Wayne Smallman — Sat, 25 Oct 2008 15:33:49 +0000

“What do you think—which of these observations is most useful? Most surprising?”

None really. They’re all part & parcel of a gradual but measurable trend.

The penultimate points means nothing to me since I don’t care about US politics, but I’m guessing it’s a surprise to some people in the US.

In time, places like Get Satisfaction will become heavily trafficked, and StumbleUpon might have to set its stall out differently, to cater to a slightly different audience. Or to the same audience but with slightly different needs…

By: Busby SEO

Busby SEO — Sat, 25 Oct 2008 11:04:20 +0000

Social media marketing is a growing way of getting quality backlinks and help people make business and purchase decisions. Busby SEO's last blog post..By: Busby SEO Testing by Dewaji

By: Christopher Ross

Christopher Ross — Fri, 24 Oct 2008 18:40:18 +0000

I couldn't agree more! One of the first things that I look at when I'm making a purchase these days is other peoples reviews, especially of big ticket items like TV's and cars. I can't wait to see how new models of major appliances etc start to change when companies realize they can no longer hide faults. Christopher Ross's last blog post..Adapting my holiday logo rotator for WordPress

By: Growing Your Business with Social Media “Sweat Equity” - One Approach - Scott Clark

Fri, 24 Oct 2008 16:28:07 +0000

[...] we referred to earlier. But the “feeling” of every question should be more like “word of mouth” wisdom than a canned corporate answer. Be yourself, be helpful, authentic and transparent – [...]

By: Word of Mouth, Social Communities and the Web: Money savers and Influencers , 77Lab

Fri, 24 Oct 2008 16:16:10 +0000

[...] liked how Marketing Pilgrim narrowed it down for us and this is the well-supplied [...]

By: Green

Green — Fri, 24 Oct 2008 13:13:23 +0000

No doubt there is a lot of opportunity to capture sales from those looking for support on products sold by your competition. I had no idea the demographics were still skewed that heavily towards the sub 22 crowd. Green's last blog post..Commerce Goes Off The Cliff

By: Nicole Price

Nicole Price — Fri, 24 Oct 2008 09:46:24 +0000

In terms of importance, they are all valid. If anything, the importance will only grow, even globally as penetration of computer use increases in the rest of the world. Nicole Price's last blog post..Plan for Halloween

By: Dave Law

Dave Law — Fri, 24 Oct 2008 08:42:57 +0000

It surprises me that the internet is only the number 2 resource for customer support. I find searching forums much more helpful than manuals and their FAQ pages.

It’s a shame there wasn’t a stat about how many people research buying decisions on the web before they go and buy… I find it interesting how, thanks to the web, a customer can often be even more of an expert on the product than the sales person.

By: Secured Homeowner Loan

Secured Homeowner Loan — Fri, 24 Oct 2008 08:39:47 +0000

Social media marketing is a growing way of getting quality backlinks, however I think that it will only be a short term hotspot. Google will fade the links in social media in the future as it is abused too easily.

By: Kurt

Kurt — Fri, 24 Oct 2008 07:59:24 +0000

great post, reviews sites are getting really hot because most visitors are ready to buy, an easy way to make some nice commission bucks.. Kurt's last blog post..My Twitter Strategy-My Approach to use Twitter Effectively as a Marketing Tool

By: Ashlee

Ashlee — Fri, 24 Oct 2008 03:45:42 +0000

This is true.Sometimes a few customer reviews are even stronger than a long sales page, that’s why I have added a product review section to my diet weight loss blog recently to encourage people to leave honest reviews for different products.I think this not only provide additional information for consumer but also help them to make better choice!

By: Nick Stamoulis

Nick Stamoulis — Thu, 23 Oct 2008 20:30:02 +0000

These are very interesting pieces of information. I wonder where social media marketing will be down the road since half is made up of such a young demographic. I think we are def. only on the nose end of social media and it some day will be a wild beats to tame.

By: Dylan Darling

Dylan Darling — Thu, 23 Oct 2008 18:11:16 +0000

I agree. Consumer reviews on the web help people make business and purchase decisions. Testimonials are found throughout the web on products and sevices. It’s important to make it easy for your clients to write reviews. Sometimes it pays off in SEO terms as well, because the client links to your site in their review.