by Rene LeMerle
WPP has just announced plans for a new Chinese ad network created through a partnership between its 24/7 Real Media company and OgilvyOne China’s ITOP Performance Marketing division.
ITOP 24/7, as its been creatively branded, will be a:
Chinese display and contextual advertising network that will enable advertisers and publishers to effectively and efficiently engage their target audiences in the digital marketplace.
The new ad network, which is due for launch in January 2009, is a significant power play which should help WPP establish an early advantage in the burgeoning Chinese market.
Given the growth potential in China’s online market, the advertising network landscape is sure to get seriously more competitive as both overseas and domestic players clamber for their “piece of the pie.”