WPP Heads East with ITOP 24/7 Ad Network in China

by Rene LeMerle

WPP has just announced plans for a new Chinese ad network created through a partnership between its 24/7 Real Media company and OgilvyOne China’s ITOP Performance Marketing division.

ITOP 24/7, as its been creatively branded, will be a:

Chinese display and contextual advertising network that will enable advertisers and publishers to effectively and efficiently engage their target audiences in the digital marketplace.

The new ad network, which is due for launch in January 2009, is a significant power play which should help WPP establish an early advantage in the burgeoning Chinese market.

Given the growth potential in China’s online market, the advertising network landscape is sure to get seriously more competitive as both overseas and domestic players clamber for their “piece of the pie.”

Why Social Media May Not be Right For You!

By Patricia Skinner

Have doubts about how useful social media can be to you?

Let’s get right to the main reasons why social media may not be right for you personally:

  • You hate publicity
  • You have something terrible to hide
  • You are too busy being a star to bother with networking
  • You’re less than ten year’s old or over 100
  • You already have too many customers
  • You’re dead

Seriously, there are very few situations where a social media profile will not be of some use in your business or private life.

Last Chance: $300 in Your Pocket & My Reputation Management Secrets!

If you want learn cutting-edge online reputation management tactics, fancy heading to Las Vegas in January, and like the idea of keeping $300 of your hard earned money, now is the time to register for my next workshop!

My Online Reputation Management Workshop takes place at the Rio Hotel & Casino in Las Vegas, January 14th, 2009. It’s the day after the Affiliate Summit finishes, so why not stay on for the extra day?

The workshop is limited to just 25 attendees, each receiving training in the following areas of expertise:

  • Managing your Google reputation
  • Reputation management and public relations
  • Managing your reputation on industry review web sites
  • Managing your brand via blogs
  • Using social networks to build your reputation

Web Video Watchers Have Short Attention Spans

By Taylor Pratt

Whenever a friend or coworker sends me a YouTube video, the first thing I do is look at the length. Anything over a minute I hesitate to watch. Now that I think of it, anything over 30 seconds in length I hesitate. I just don’t want to invest that much time in it. There are plenty of great short videos out there that I can waste my time on. Apparently, I’m not alone.

According to a recent TubeMogul study, the average video watcher spends less than a minute watching any given clip. Ten seconds into an average clip, more than 10% of viewers move on to something else.

Live Search Webmaster Center Tackles Malware In Latest Update

By Rene LeMerle

Building on from the significant update in August, Microsoft has just released a new round of enhancements and fixes to the Live Search Webmaster Center.

Live Search Webmaster Center is Microsoft’s suite of tools that allow site owners to troubleshoot the crawling and indexing of their site, submit and manage sitemaps and view various site statistics. In essence, it’s a less mature version of Google’s Webmaster Tools.

This latest Live Search Webmaster Center enhancement is heavily focused on Malware management and the improvements cover the following 3 areas:

1. Fix Issues On Your Site

The webmaster center now highlights any web pages that have been identified as hosts of malware, with offline reports available to address the issues.

Thank You Pilgrims!

Thanksgiving is typically a holiday reserved for American’s to give thanks for the blessings in their lives and tip their hat to the original pilgrims.

This has been a great year for me and I’d like to thank everyone that bought Radically Transparent (or helped promote it), the many clients that put their trust in my expertise, everyone behind Trackur (and its awesome clients), our fantastic writers at Marketing Pilgrim, our advertisers, the acadamy, and my family–especially the support of my wonderful wife.

I pray that God has blessed you and your family this year.

Thank you!

Marketing News Roundup, November 26

Things are slowing down for the holiday, quite naturally. So happy Thanksgiving eve! Celebrate with some of this week’s topmarketing news items.

Too little too late?: Google Maps has been making great strides against the entrenched leader, MapQuest. But now MapQuest says they’ve “Come Out Of Hibernation.” Is it too late—has Google Maps already stolen its lunch?

Video killed the radio star, but that was almost 30 years ago: As usual, reports of its death (which have been flying for a year at the least) have been greatly exaggerated: online video isn’t killing TV.

Ready your wallets: it’s shopping time!: It’s the most wonderful time of the year: Retailers prep for Cyber Monday. Of course, if we’ve learned anything over the last few years, it’s that Cyber Monday isn’t as popular as “Green Monday” for Christmas shopping. But will December 15 or December 22 be the big day this year—or will Cyber Monday finally live up to its hype?