One of my favorite sessions at PubCon is the Competitive Intelligence panel. I thought you might like to see the slide deck I used–complete with a list of 14 tools I recommend for spying on your competition.
PS. The Matt Cutts reference? You’ll see that at the end of the presentation. 
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6 comments on “14 Competitive Intelligence Tools (aka How to Spy on Matt Cutts)”
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Dennis Kuntz Says:
November 17th, 2008 at 10:09 am
I attended this session and it was one of my favorites. And in talking with other attendees, I’m not alone.
While Andy was presenting his list of tools I was furiously typing the URL’s and bookmarking them. I was able to put them to use almost immediately (during the session itself).
Saad Kamal Says:
November 17th, 2008 at 10:10 am
Haha I like your cartoon on the 2nd slide
To add on to your list:
- SpyFu.com – Excellent for PPC. But also useful for organic.
- www.archive.org – Can be useful if they have been business for a long time. You can see how they were (say 3-4 years back). What changes they made in their pricing/services and so on.
- Aiderss.com – Helps you to find out which of your competitors’ posts and topics are engaging people. This should provide you with a list of topics that you should probably be covering in your own site.
- Google Trends for Website (http://trends.google.com/websites?q=marketingpilgrim.com%2C+toprankbl og.com&geo=all&date=all&sort=0)
- Google Insight for Search (http://www.google.com/insights/search/)
- Xinu Returns (http://xinureturns.com/) – Find out how well a site is doing in popular search engines, social bookmarking and other site statistics
Saad Kamal’s last blog post..Mashable Open Web Awards Nomination Suggestions
Dennis Kuntz Says:
November 17th, 2008 at 10:21 am
Another great tool (used in penetration testing for recon and also for forensics) is Maltego:
http://www.paterva.com/maltego/
Ami Ohayon Says:
November 18th, 2008 at 10:16 am
I hadn’t used the ranks.nl tool before (I use a paid tool that does something pretty similar) … but thanks for the tip, it’ll be a useful link to give clients to check their sites.
Erwin Tan Says:
December 2nd, 2008 at 6:48 pm
The slides contains some powerful urls.. Thanks!
Erwin Tan’s last blog post..Unleashing The Niche Genius In You
BestMark Says:
January 3rd, 2009 at 1:49 pm
Great information. Thanks a lot!