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14 Competitive Intelligence Tools (aka How to Spy on Matt Cutts)

One of my favorite sessions at PubCon is the Competitive Intelligence panel. I thought you might like to see the slide deck I used–complete with a list of 14 tools I recommend for spying on your competition.

PS. The Matt Cutts reference? You’ll see that at the end of the presentation. ;-)

  • Dennis Kuntz

    I attended this session and it was one of my favorites. And in talking with other attendees, I’m not alone.

    While Andy was presenting his list of tools I was furiously typing the URL’s and bookmarking them. I was able to put them to use almost immediately (during the session itself).

  • Saad Kamal

    Haha I like your cartoon on the 2nd slide :D

    To add on to your list:

    – – Excellent for PPC. But also useful for organic. – Can be useful if they have been business for a long time. You can see how they were (say 3-4 years back). What changes they made in their pricing/services and so on.

    – – Helps you to find out which of your competitors’ posts and topics are engaging people. This should provide you with a list of topics that you should probably be covering in your own site.

    – Google Trends for Website (

    – Google Insight for Search (

    – Xinu Returns ( – Find out how well a site is doing in popular search engines, social bookmarking and other site statistics

    Saad Kamal’s last blog post..Mashable Open Web Awards Nomination Suggestions

  • Dennis Kuntz

    Another great tool (used in penetration testing for recon and also for forensics) is Maltego:

  • Ami Ohayon

    I hadn’t used the tool before (I use a paid tool that does something pretty similar) … but thanks for the tip, it’ll be a useful link to give clients to check their sites.

  • Erwin Tan

    The slides contains some powerful urls.. Thanks!

    Erwin Tan’s last blog post..Unleashing The Niche Genius In You

  • BestMark

    Great information. Thanks a lot!

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