Despite recent attempts to appease the DoJ, Google has decided to terminate its advertising partnership with Yahoo.
Here’s a statement, just released by Yahoo….
…Google has terminated the advertising services agreement the companies announced in June. Yahoo! continues to believe in the benefits of the agreement and is disappointed that Google has elected to withdraw from the agreement rather than defend it in court. Google notified Yahoo! of its refusal to move forward with implementation of the agreement following indication from the Department of Justice that it would seek to block it, despite Yahoo!’s proposed revisions to address the DOJ’s concerns.
And, Google has added its side of the story…
…after four months of review, including discussions of various possible changes to the agreement, it’s clear that government regulators and some advertisers continue to have concerns about the agreement. Pressing ahead risked not only a protracted legal battle but also damage to relationships with valued partners. That wouldn’t have been in the long-term interests of Google or our users, so we have decided to end the agreement.
Where does this leave Yahoo? Will it go back to Microsoft? And, does this mean I was right–Google only cared about blocking Microsoft and not actually getting the deal done?
I’d love to hear your thoughts.