Did “Lazy Sunday” Really Lead to a $1.65B Price Tag for YouTube?
By Taylor Pratt
The growth of YouTube over the last few years has been amazing. According to Hitwise, YouTube has grown from less than 0.05% of weekly US Internet visits to close to 1% over the last three years.
According to Hitwise, the premier of Lazy Sunday in 2005 was the start of an upward traffic trend for YouTube. Prior to Lazy Sunday’s release, traffic had remained level. Once the video was uploaded to the site (and became the viral hit that it was), the site took off. Next thing YouTube knew, they were being snatched up by Google for $1.65 billion dollars. The video was removed from the YouTube website in February of 2007.
Later this week Hitwise will be publishing the top YouTube site search terms. They did not clarify for what date range the keywords would be coming from, but I guarantee we will all be in for a surprise.
Anyone up for some Narnia and cupcakes while we wait?
Taylor Pratt is a Search Marketing Specialist at nFusion, a results focused marketing agency.