Comments on: Facebook Ad Rates Fall: When 32% Growth Is Not Enough

By: Barton SEO

Barton SEO — Mon, 09 Feb 2009 20:43:58 +0000

Haven't everyone's ad rates dropped though? The key is to make sure they continue to make less than they spend. If they've forgotten that, then facebook deserves to go belly up. Barton SEO's last blog post..By: Barton@Idaho SEO

By: Jason

Jason — Thu, 11 Dec 2008 11:53:22 +0000

Actually I did thought something like this will happen when Facebook
rejected even the very first US$1bn offer from Yahoo. This 16 yr old
founder is just too arrogant and he has no idea how difficult it is to
actually make money in real life. He thinks money will just fall off the
sky for him. I think he still thinks that way and I really wont pity him
when one day Facebook is totally gone. Anyone want to bet? I say Facebook
wont even last for another 5 years. People will just get bored of it
because it’s the same thing over and over again. Yes you might have all
your friends on Facebook there now. But new site will come out. Cooler
site and people will all want to try new things. Then Facebook is doomed
and Mark can go back to school. This time instead of taking up another
tech degree/master, he should go and study something more commercial (eg:
business). Then he should learn from it and when someone offers him US$1bn
again, he should take it (most likely, in his next life).

By: OSYM

OSYM — Thu, 04 Dec 2008 17:48:39 +0000

facebook is very popular nowadays but then ad rates fall?! maybe they should restructure their organization or perhaps build some better plans in able to take good advantage of their fast-growing community.. OSYM's last blog post..Aralıktaki Sınav için Son Gün

By: Seotest

Seotest — Sun, 23 Nov 2008 01:06:58 +0000

I agree, increase the user based. Seotest's last blog post..Busby SEO Test My Opinion

By: YouGov

YouGov — Sat, 15 Nov 2008 13:28:59 +0000

Advertising on Facebook can work, but many people just ignore the ads unless they point to an internal page. The social networking and viral capacity of facebook ads is their strength.

By: PS3

PS3 — Sat, 15 Nov 2008 00:04:34 +0000

@cat, popularity doesn’t always come into it, many a good business has gone down. Just think how many people would have guess Enron for example.

By: .eduGuru Links of the Week for November 14th, 2008 | .eduGuru

.eduGuru Links of the Week for November 14th, 2008 | .eduGuru — Fri, 14 Nov 2008 14:37:19 +0000

[...] Facebook Ad Rates Fall: When 32% Growth Is Not Enough – AllFacebook reports that both the CPM and the minimum spend for some Facebook have dropped 50% since October of last year: [...]

By: Ultimate Blackhat

Ultimate Blackhat — Wed, 12 Nov 2008 17:37:55 +0000

I think its because FB advertisement is simply not as effective as other alternatives, having advertised on FB myself.

By: Internet Entrepreneur

Internet Entrepreneur — Wed, 12 Nov 2008 10:08:11 +0000

totally agree with Saad Kamal. Zucherberg should stop playing with Facebook�s future and hire an experiences CEO.

Internet Entrepreneur’s last blog post..Severe Twitterdation

By: Apple Macbook

Apple Macbook — Tue, 11 Nov 2008 14:02:33 +0000

Facebook and other social networks are on the decline.

Users are becoming bored of being bombarded with apps and invites for the next big network which will no doubt flop.

By: iPod

iPod — Mon, 10 Nov 2008 16:22:33 +0000

'savings' in some why I agree with you. However we are the wrong people to ask. How many of us have actually clicked on a Google ad? iPod's last blog post..Earth4Energy

By: savings

savings — Mon, 10 Nov 2008 10:07:52 +0000

When it comes to online spend, i found facebook advertising to be pretty useless both their conversion rate and retention rate is very low. The question to ask, have you ever clicked on an ad on facebook, the answer is simply No. The model is designed around friends contacts rather than ad opportunities.

By: SEO Tips South Africa

SEO Tips South Africa — Mon, 10 Nov 2008 08:38:49 +0000

The bulk of their market used to be teens and students, but thew biggest growth recently has been in the more adult market, so there is definitely some profit to be had there, Goran!

By: Goran Web Design

Goran Web Design — Mon, 10 Nov 2008 07:59:42 +0000

I feel that Facebook users simply don’t spend enough to be anywhere near profitable..

By: cat

cat — Mon, 10 Nov 2008 07:59:34 +0000

They don’t have to be affraid of fall they are too popular to bankrupt

By: Allan

Allan — Mon, 10 Nov 2008 05:07:49 +0000

How much of this is correlated with the recent market downturn that has caused marketers across the board to scale back advertising spend? Have we seen a corresponding drop in rates on Myspace? It's not hard to imagine the savvy Facebook user base learning over time to largely ignore ads. Allan's last blog post..Think Outside of the Frame

By: Zurpit

Zurpit — Mon, 10 Nov 2008 03:31:49 +0000

I find facebook advertising to be pretty useless, the conversion rate is very low. Even though so many people use it, not many people look at the ads.

By: Lance Jepsen Author of Internet Marketing

Lance Jepsen Author of Internet Marketing — Mon, 10 Nov 2008 00:59:42 +0000

Facebook is making the same mistake that many companies make, and it stems from arrogance. Making someone pony up to the tune of $50,000 for an ad is a bad business decision.

Look at the way Google has done it. Google makes it affordable for pretty much anyone with a credit card to advertise over their service. In otherwords, Google targets smaller businesses. What often happens is that when a business grows using Google, they raise their advertising budget. I know of some businesses that started out with a $200 a month budget that are now spending $20,000 a month on Google Adwords.

Facebook needs to go for small business and realize that the success of their small business advertisers is ultimately the success of Facebook. Facebook needs to concentrate on making small business owners profitable who advertise over their system. As those small businesses grow, so will their advertising budgets.

Any company arrogantly snubbing its nose to small business and going straight for the big advertising dollars is a huge mistake. The only question now is will Facebook realize the error of their ways before it is too late, and that all depends on the corporate culture at Facebook.

By: SoLinkable

SoLinkable — Sun, 09 Nov 2008 23:59:01 +0000

@Bainzy I agree with much of what you said, however, this doesn't mean the end for facebook. Markets like social networking entirely depend on their user base. They are notoriously hard sites to start and require major funding to get them off the ground (and popular). I don't think you will see facebook or myspace losing their lead anytime soon... SoLinkable's last blog post..Researchers Hijack Storm Worm to Track Profits

By: daiLyFeed

daiLyFeed — Sun, 09 Nov 2008 23:08:15 +0000

facebook is very popular nowadays but then ad rates fall?! maybe they should restructure their organization or perhaps build some better plans in able to take good advantage of their fast-growing community.. daiLyFeed's last blog post..Watch Miss Earth 2008 | FREE Live Online Streaming