Posted November 18, 2008 9:42 pm by with 20 comments

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Do you lie awake at night worrying about the keywords you’re NOT targeting in your Google AdWords campaign?

Yeah, me neither.

But, if you ever wake up in that cold sweat you’ll now have access to a new tool from Google called the Search-based Keyword Tool. What does it do?

Based on your URLs, the Search-based Keyword Tool displays a list of relevant user queries that have occurred on (and on other Google search properties, such as with some frequency over the past year…The Search-based Keyword Tool compares your website and current AdWords campaigns against actual, past Google search queries to identify additional keywords that might be relevant for your campaigns. The tool compiles a list of search queries relevant to your website that don’t already appear in your AdWords campaigns.

The tool is available to US and UK users and is the perfect solution for those setting up their AdWords campaign–and don’t know which keywords to start with–or those of us that worry that we have a few gaps in our keyword list.


  • Matt Thomas

    Sounds like a great tool. I’m going to check it out now.

  • Patrick

    Great tool. It came up with some relevant keywords to my blog. I also like the interface and the javascript grid they decided to use.

    Patrick’s last blog post..UN Worried About Asia’s Brown Soot Cloud Problem

  • Saad Kamal

    Sounds like a nice tool. But I think It still contains some bugs…as it displayed some really weird results…

    Saad Kamal’s last blog post..Microsoft Teaches Black Hat SEO

  • James

    very helpful and interesting tool. will check this out. thank you

  • Busby SEO

    @Saad Kamal : what kind of weird results ?

    Busby SEO’s last blog post..By: Busby SEO World Cup 2 : The key phrase is Busby SEO Test | Jari Jemari

  • Roy Van Rivero

    Hmm..very informative post! hope to read more from this blog.

  • Matt Helphrey

    I was just doing some research on using Google Adwords and was thinking about starting my first campaign. Thanks for the info!

    Matt Helphrey’s last blog post..Work at Home Jobs that are Not Scams

  • Printer

    I did a couple quick comparisons between that tool and the google external keyword tool (link below), and it looks like they’re essentially spitting out the same results…..repackaging the same info…..unless I missed something?

  • Dr. Ron from Zrii

    I use the external tool a lot and wasn’t aware of this, thank you for the gem.

    Dr. Ron from Zrii’s last blog post..Mindset Of A Champion

  • SEO Tips South Africa

    Google’s keyword tools are just getting better and better. I wasn’t aware of this one, pity it is only for US and UK users. South African data is scarce!

  • Utah SEO Pro

    Still not sure quite what to think of it yet.

    Utah SEO Pro’s last blog post..ExactFactor: An SEO Tool Review

  • Busby SEO

    very helpful

    Busby SEO’s last blog post..By: Busby SEO Test |

  • galin

    This keyword tool should be really useful and easy in usage. Google gives us more and more opportunities to ease our work! I am just impressed by this search-based tool enlisting the relevant quires of the users.

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  • Search Engine Website Optimization

    Thanks Andy, I didn’t notice this tool yet… Going to check it right now… Google just keeps on improving there little tools…

  • Anaokulu

    Google’s keyword tools are getting better. This keyword tool should be really useful and easy in usage. Thanks.


  • OSYM

    very helpful and interesting tool. will check this out. thank you

    OSYM’s last blog post..KPSS Atamalarında Torpil Var mıdır ?

  • BlogPiG

    I’ve just downloaded all of the keywords from the Google SKTool and made them avaiable for download on my blog. There over 1/2 million keywords with full data. Let me know if anyone has any special requests for the next batch. Thanks…

    BlogPiG’s last blog post..Download 500,000 Google Keywords (with Data) for Free