According to a report from Danny Sullivan it looks like Google’s much talked about SearchWiki is here to stay. Most of the clammer about this new Google feature is focused around a user’s inability to turn it off. While there are several browser plugins available to hide the SearchWiki functions, for most users the SearchWiki is now a permanent part of the Google search experience.
Google’s SearchWiki is a new feature that allows for users to organize search results and make comments. The reorganized results only show up for the user that made the changes, but the comments are made public.
While it seems that most are concerned about turning the SearchWiki off, few have highlighted the effects that this new feature will have on SEO.
At first when I read about SearchWiki I thought that this was the end of SEO. How am I supposed to implement the perfect strategy to manipulate SERPs when all users have to do is click arrows? But now, I think its anything but that.
Now that users are given the ability to reorganize search results it means that listings on the first page are much more valuable. Here’s why: after a user has selected a handful of listings that they send to the top of their SERP, they have effectively locked out the rest of the listings.
Also, the user’s selected listings are saved based on URL, meaning that if another search query is run where the same URL comes up, then the listing/URL is automatically at the top.
In my opinion this means that SearchWiki will inadvertently help create a rise in the value of SEO. It will also force SEOs to be more focused on relevant high quality content.
If you haven’t noticed yet, I like ending my post with questions, and this one is no exception. This question goes out to all the SEOs in the audience: Do you really want to let users have the ability to turn SearchWiki off, if it will help rise the value of SEO?
Joe Hall is Chief Web Head at JOZSOFT.