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Microsoft and Yahoo! Search Share Tumbles, Google Continues its Rise




By Rene LeMerle

The latest US search share rankings by Nielsen Online are out, and the report is an all too familiar story. Google search share grows; Microsoft and Yahoo! fall further behind.

According to the October 2008 report, Google’s share of the US search market reached a 6 month high of 61.2%. That’s a total of just over 4.7 billion searches and year on year growth of 8.1%.

On the other hand, Microsoft and Yahoo! continued their 2008 slide, losing 12% and 19% respectively between October 2007 and October 2008.

Yahoo! search share tumbled to 16.9% (down 7%) while MSN/Windows Live Search eased to 11.4% (down 3%).

Interestingly both Yahoo! and Microsoft bucked their dismal “year on year” performances in September, with both generating reasonable improvements on their 2007 results.

However the early US election activity that propped them up in September has now moved on. And leading into the busy holiday search season, Google overwhelmingly holds dominant share of the market.

Rene LeMerle is the VP of Marketing at ineedhits.com, a leading provider of results driven Search Engine Marketing services.

  • http://www.greatpriceshere.com Nicole Price

    Why should this surprise any one? Just use all three in one sitting and decide which one you want to use.

    Nicole Price’s last blog post..The Best Recipe Sites

  • http://www.saadkamal.com Saad Kamal

    what happened to the so called google killer ‘cuil’

    Saad Kamal’s last blog post..Microsoft Advertising Podcast – Matt Van Wagner on PPC Advertising

  • http://apple-realincentives.com iphone

    Interesting figures, google just can’t do wrong.

  • http://getinternetmarketingstrategies.com/ JR @ Internet Marketing Do-Follow Blog

    No shocker here, Google the King rises again! And more domination continues.

    JR @ Internet Marketing Do-Follow Blog’s last blog post..144 Do-Follow Forums – Categorized by Niche and PR

  • http://www.squidoo.com/syteblackreview PS3

    Hm interesting …

  • http://www.paystolivegreen.com Patrick

    This is no surprise. The only way Yahoo or Microsoft are going to keep up is if they were to combine or one of them gets taken over by Google.

    Patrick’s last blog post..Super-Yachts Go Green With Wind and Solar Energy

  • http://www.jordankasteler.com/utah-seo-pro-blog/ Utah SEO Pro

    I have a feelings we’ll see this trend for a long time.

    Utah SEO Pro’s last blog post..ExactFactor: An SEO Tool Review

  • http://www.types-of-flowers.org/ Lily Bent

    It seems to me, no one is surprised by the results enlisted. Google wins as always did.