Comments on: Microsoft Re-Branding Live Search to Kumo? It’ll Take More than Four Letters

By: US auto insurance rebranding

US auto insurance rebranding — Mon, 01 Dec 2008 07:17:27 +0000

[...] Microsoft Re-Branding Live Search to Kumo? It’ll Take More than … [...]

By: Jamie Riddell

Jamie Riddell — Wed, 26 Nov 2008 15:28:45 +0000

Regrettably it is another desperate attempt by Microsoft to be taken seriously in the search space. Putting a new sticker on the engine is not going to help.

By: Microsoft to re-brand live search | Cheeze Blog

Microsoft to re-brand live search | Cheeze Blog — Wed, 26 Nov 2008 13:18:02 +0000

[...] Microsoft Re-Branding Live Search to Kumo? It’ll Take More than Four Letters [...]

By: Microsoft to rename Live Search? | Wiadomości seo

Microsoft to rename Live Search? | Wiadomości seo — Tue, 25 Nov 2008 20:16:37 +0000

[...] Kumo is a good candidate may be debated. Marketing Pilgrim hates it: “I hope Microsoft realizes that at this point in time, Kumo inspires nothing in us. [...]

By: » Microsoft to rename Live Search?

» Microsoft to rename Live Search? — Tue, 25 Nov 2008 19:44:16 +0000

[...] Kumo is a good candidate may be debated. Marketing Pilgrim hates it: “I hope Microsoft realizes that at this point in time, Kumo inspires nothing in us. [...]

By: Jaan Kanellis

Jaan Kanellis — Mon, 24 Nov 2008 21:09:47 +0000

Use our "Spider Cloud" technology to find what your looking for. Jaan Kanellis's last blog post..Google Publicly Attacking Paid Links Again?Stop Already

By: giedrius

giedrius — Mon, 24 Nov 2008 16:47:55 +0000

Cum'on, at least admit that someone in Microsoft has a sense of humour. giedrius's last blog post..Back from vacations in Hurghada

By: Kumo.com - Microsoft's New Brand for Live Search

Kumo.com - Microsoft's New Brand for Live Search — Mon, 24 Nov 2008 16:46:04 +0000

[...] came to me as a shock, as I hear some rumors on the blogosphere that Microsoft is planning to re-brand their search engine to [...]

By: Saad Kamal

Saad Kamal — Mon, 24 Nov 2008 15:57:50 +0000

@Josh -- That was funny! LOL. Well I think this is just stupid! ...Microsoft should really look into how to make their engine better. And Live sounds pretty cool already.. Saad Kamal's last blog post..Google SearchWiki with Sound Effects

By: Keith Parnell

Keith Parnell — Mon, 24 Nov 2008 15:38:15 +0000

I twittered a thought this morning: “I love Redmond. My friends now this. My colleagues know this. But rebrand “Live Search”? Why? This makes me wonder why I love Redmond.”

At times I wonder what really happens in those decision-making meetings at Microsoft. You’re right, Andy. The problem with Live Search is the branding, not the brand.

By: Andy Beal

Andy Beal — Mon, 24 Nov 2008 15:33:24 +0000

@Josh – funny!

By: Josh Garner

Josh Garner — Mon, 24 Nov 2008 15:22:11 +0000

I can see the board room conversation:

Exec 1:”OK guys, we need to do something to gain ad traction.”
Exce 2:”The guys in R&D have some great ideas on modifying our search technology, or perhaps some ways to really connect with people. You know, to rid ourselves of that perception that we are just a bunch of suites looking to make money.”

Exec 1:”Hmm…that sounds expensive. Anyone else?”
Exce 3:”We could change our name to something cool or hip.”

Exec 1:”What do you got?”
Exce 3:”How about Kumo?”

Exec 1: “I like it. Move forward.”

Exec 2: “Sigh…”

Josh Garner’s last blog post..Todd Mintz Talks on Resumes and Job Searching

By: Justin Seibert

Justin Seibert — Mon, 24 Nov 2008 15:09:51 +0000

@Andy - You're 100% right about it being the branding and not the brand name. Although, I'd argue that even before they get that taken care of, they need to fix the product. It's not awful, but it's not as good as Google or Yahoo!, nor does it offer a unique take or special niche. Justin Seibert's last blog post..Tracking Site Page Importance Via Crawl Cache Dates