Comments on: Motrin Faces Twitter Headache Over New Video Campaign

By: Skittles - Taste the Revolution? - TWOSIX.TWO

Skittles - Taste the Revolution? - TWOSIX.TWO — Mon, 02 Mar 2009 07:35:22 +0000

[...] In short, MARS has manipulated a technology-obsessed mass of people to toss their flyers around and they are publishing the results. The technique doesn’t work in real life, and it probably won’t work here. Sometimes, big risks pay off with big rewards. Sometimes, you end up with a Motrin sized headache. [...]

By: Motrin’s Headache: Marketers and SEO Extend Pain Reliever’s Crisis | Digital Capitalism

Mon, 16 Feb 2009 18:00:53 +0000

[...] agency were not monitoring twitter and other online conversation, because that is apparent on other blog posts that have been [...]

By: Ford - so sieht gute Social Media Kommunikation aus | ethority weblog

Ford - so sieht gute Social Media Kommunikation aus | ethority weblog — Thu, 18 Dec 2008 14:04:07 +0000

[...] zu werden. Nachdem schon vor ein paar Wochen verärgerte Frauen und Mütter ihren Ärger über eine Johnson & Johnson Kampagne sehr laut zwitscherten, gibt es nun einen weiteren Fall [...]

By: Ford – Another great example of a good social media communication | ethority Weblog for Online Marketing and Research

Thu, 18 Dec 2008 09:43:39 +0000

[...] and internal purpose. A few weeks back, moms and women twittered avidly their outrage against Motrin campaign and recently there is another case making its appearance on Twitter, which proves once [...]

By: Building a Collaborative Enterprise: Twitter (Part 2) « Edgewater Technology Weblog

Wed, 26 Nov 2008 15:01:28 +0000

[...] very recent example of this from November 15-16, 2008 was the very strong consumer backlash to Motrin’s new advertising campaign. Immediately after the advertising campaign was released, negative comments on Twitter began piling [...]

By: אמהות עצבניות» Buzzilla Blog

אמהות עצבניות» Buzzilla Blog — Wed, 26 Nov 2008 13:22:58 +0000

[...] The World Twitter Moms in Uproar over Motrin Video Trending Tweets: Motrin Minces Words with Moms Motrin Ad has Many Moms Upset Motrin Faces Twitter Headache Over New Video Campaign Motrin, it’s not you, it’s [...]

By: Andy Beal

Andy Beal — Wed, 19 Nov 2008 22:11:34 +0000

This story is now old and tired and comments are turning negative, so I’m closing them.

Thanks to all that provided constructive input!

By: Paul

Paul — Wed, 19 Nov 2008 21:29:04 +0000

Please. Knock off the brainless, over-inflated language of “insulted” or “offended” by this ad. If you have the time to be offended by meaningless marketing misses like this, then you and your baby need to get a more serious life.

Yes, the ad missed the fact that baby carrying itself is not a fad–not unless you start calling it “Darfur Fabulous”. What is faddish about it, is the foolish sense of fashion and status that is marketed to stroke the mom’s brain. Lame-oids like Motrin and others try to make the child more of an extension of her ego or status, rather than a *gasp* fresh person she is supposed to train, nurture, and educate to be a stable, functioning person that grows up to make good decisions on his or her own.

My wife and I both carry our baby, either on our backs, facing forward (papoose style), or swaddled in front, facing us. Some centuries-old techniques with basic cloth and fabric work just great, thank you. Just because most people are too lazy to learn how to fold or tie knots doesn’t mean it’s smart to put your baby in a face-forward sling on the front. Yeah, that’s a *great* idea–dangle your child on your front, suspended by its crotch, feeling like it’s on the edge of a vertical drop thrill ride–for hours.

Get over yourselves, and your self-absorbed outrage, over a lousy web commercial for a pain pill.

By: Nick

Nick — Wed, 19 Nov 2008 18:46:42 +0000

@BigDaddy

Why does the writer have to be fat? You say that like all fat people are mean worthless people! I find your comments more insulting then the Motrin commercial, and I think the Motrin commercial was done horribly and in bad taste.

By: Robert

Robert — Wed, 19 Nov 2008 14:26:46 +0000

@ Michelle MacPhearson… let me see if I got this right?

“Babywearing is not a fad, a fashion, or or even “new”, it dates back thousands of years.”

Um… so it’s making a comeback?

By: Despite hype, many enterprises still ambivalent about social media « Marketing Mystic

Wed, 19 Nov 2008 13:00:41 +0000

[...] the limelight, it also highlighted the enterprise ambivalence around use of social media. Some experts placed the blame on Motrin’s poor use of social media, when in reality, Motrin [...]

By: Nick

Nick — Wed, 19 Nov 2008 02:20:50 +0000

I totally agree. I cannot see how the ad was in any was offensive, and these baby-wearing advocates are taking themselves ENTIRELY too seriously.

By: Andy Beal

Andy Beal — Tue, 18 Nov 2008 22:26:42 +0000

@David Sampson – why the hate? You could have shared the exact same sentiment without being so ugly.

You comment violates our comment policy, but I’m going to let it slide. That said, I hope you want make a repeat performance.

@Jaan – thanks for the support.

PS. Motrin did actually apologize and admitted the ad was a mistake.

By: Jaan Kanellis

Jaan Kanellis — Tue, 18 Nov 2008 21:50:06 +0000

David, I agree that sometimes people need to get a life and find something important to bitch about, but your comments about Andy are way out of line. His line of work is specific to this. He handles reputation management and right or wrong Motrin definitely needs some control over the situation at hand. Jaan Kanellis's last blog post..President Barack ?Youtube? Obama

By: David Sampson

David Sampson — Tue, 18 Nov 2008 21:46:41 +0000

Hey Motrin moms who are upset – MY ADVICE IS — GET A LIFE! Surely you have something better to do or a cause greater than this to get involved with. This is so trivial it is beyond all belief. As to the execs at MOTRIN, please ignore this stupid tempest in a teapot and go about your business as usual. Don’t apologize as the Beal suggests. Instead, do as Henry Ford would do – Never complain and never explain! And as for ANDY BEAL, do yourself a favor and find another line of work or endeavor. You clearly don’t have the balanced judgement necessary to separate the important from the trivial.

By: Gini

Gini — Tue, 18 Nov 2008 21:05:26 +0000

Babywearing has been the norm for thousands of years in other countries. Only someone truly uninformed would call it “a fad.” It is a way of parenting that honors a baby’s biological and physiological need to be close to its mother. I had a 6 week old with colic and I had terrible back pain due to an injury. I don’t know how I could have survived anymore pain toting her…thank God I had a group of ladies (LLL) told me about slings and tought me how to wear them….AHHH relief….relief that motrin didn’t even it close to providing for that entire 6 weeks!

You can buy a cute sling or wrap…you can match a different one with every outfit. Regardless, there are huge benefits to mother and baby. What a silly commercial….what a silly comment. I will personally be boycotting Motrin right along side Nestle.

Much Love,
Gini

By: Jaan Kanellis

Jaan Kanellis — Tue, 18 Nov 2008 21:01:57 +0000

I dont understand the issues here. The commercial was targeted at people who get back pains, from carrying babies. Not sure where in the commercial they said people who carries babies are bad people, LOL. Saying the ad simply targets "baby slingers" is not accurate. If you dont get back pains then why are you all up in a tizzy? Jaan Kanellis's last blog post..President Barack ?Youtube? Obama

By: Top 7 Things We Learned From Motrin Moms

Top 7 Things We Learned From Motrin Moms — Tue, 18 Nov 2008 20:47:58 +0000

[...] you slept through Sunday and Monday this week, you were either involved in the conversation about Motrin Moms or you tried to ignore it. Besides wasting diverting a lot of people’s time with the [...]

By: Claire

Claire — Tue, 18 Nov 2008 18:27:54 +0000

That wasn’t offensive? How about this?

“Putting your baby in a car seat seems to be in fashion. I mean, in theory they’re great. There’s the bucket seat, the convertible, the booster. And, who knows what else they’ve come up with. Put the baby in the backseat, on the sides, in the middle, drive carefree. Supposedly it’s a real safe experience. They say that babies in carseats die less than others… Buy Motrin!”

That’s basically what it sounded like to me. So, yeah, I was offended.

By: Kelly

Kelly — Tue, 18 Nov 2008 17:31:37 +0000

I am a mother of 4 ages 2, 5, 7 and 9. These women need to get off the computer and spend more time doing productive things , like teaching your kids, or playing with them, or get a job and help support your family during these troubled times. But no, they spend all day blogging other women about issues that aren’t that important. And any mothers interested in scientific facts, yes closeness is important but eye contact is absolutely critical to your child’s well being so make sure you are balancing the sling with making enough eye contact with your child.