Omniture Brings Analytics to Google Android Phones
By Taylor Pratt
Omniture SiteCatalyst customers will now be able to access their data from their Google Android phone, according to Manoj Jasra of Web Analytics World. SiteCatalyst becomes the first analytics application available on the Android Market.
In an interview with Matthew Langie, Senior Director of Product Marketing for Omniture, Matthew said:
Our goal is to provide marketers with the leading web analytics found in SiteCatalyst on their mobile devices such as the Google Android phone so they can make decisions on the go to remain competitive.
Omniture customers will be able to access their dashboards, bookmarks and SiteCatalyst reports up-to-the-minute with this Android application. The announcement comes after Omniture provided a similar application for the iPhone in October.
Having this type of information on your mobile phone will be extremely beneficial to all of us who are frequently traveling, and need to be able to make critical business decisions wherever we are. It will be interesting to see if other analytics vendors offer a similar service.
Taylor Pratt is a Search Marketing Specialist at nFusion, a results focused marketing agency.