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According to a new report from the Rubicon Project, online ad rates dropped 11% between Q2 and Q3. Now, before you head for liquor cabinet, you might want to take a look at the individual rates for each vertical. Some saw drops of almost 20% while others gained by over 35%!
You can download the full report here.
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5 comments on “Online Ad CPM Rates for Q3? I have Good News & Bad News”
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SoLinkable Says:
November 3rd, 2008 at 6:14 pm
But will the gain in news be here for long? What happens once the election has finished? Will there be something to replace it?
SoLinkable’s last blog post..MySpace, Auditude, And MTV Have Just Figured Out How To Monetize Online Video
Gaming Says:
November 3rd, 2008 at 9:29 pm
Perhaps the big gain in news = companies transferring some of their ad spend from the dying newspaper industry to online.
3 of the 4 drops make sense to me; however, Music surprises me.
go green Says:
November 4th, 2008 at 8:03 am
The news ads could also have to do with the election. I also agree with Gaming as many newspapers are switching their efforts to online instead of newspapers.
go green’s last blog post..Top 5 Greenest Cars in 2009
Goran Web Design Says:
November 4th, 2008 at 11:51 am
Wow, it sounds like a really reliable and accurate report. Will try it out
Busby SEO Says:
November 4th, 2008 at 1:13 pm
What Gaming and go green said probably right. They change their efforts to online instead of newspapers.
Busby SEO’s last blog post..By: bundarie