Posted November 3, 2008 11:27 am by with 5 comments

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According to a new report from the Rubicon Project, online ad rates dropped 11% between Q2 and Q3. Now, before you head for liquor cabinet, you might want to take a look at the individual rates for each vertical. Some saw drops of almost 20% while others gained by over 35%!

You can download the full report here.

  • But will the gain in news be here for long? What happens once the election has finished? Will there be something to replace it?

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  • Perhaps the big gain in news = companies transferring some of their ad spend from the dying newspaper industry to online.

    3 of the 4 drops make sense to me; however, Music surprises me.

  • The news ads could also have to do with the election. I also agree with Gaming as many newspapers are switching their efforts to online instead of newspapers.

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  • Wow, it sounds like a really reliable and accurate report. Will try it out

  • What Gaming and go green said probably right. They change their efforts to online instead of newspapers.

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