Posted November 3, 2008 11:27 am by with 5 comments

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According to a new report from the Rubicon Project, online ad rates dropped 11% between Q2 and Q3. Now, before you head for liquor cabinet, you might want to take a look at the individual rates for each vertical. Some saw drops of almost 20% while others gained by over 35%!

You can download the full report here.


  • SoLinkable

    But will the gain in news be here for long? What happens once the election has finished? Will there be something to replace it?

    SoLinkable’s last blog post..MySpace, Auditude, And MTV Have Just Figured Out How To Monetize Online Video

  • Gaming

    Perhaps the big gain in news = companies transferring some of their ad spend from the dying newspaper industry to online.

    3 of the 4 drops make sense to me; however, Music surprises me.

  • go green

    The news ads could also have to do with the election. I also agree with Gaming as many newspapers are switching their efforts to online instead of newspapers.

    go green’s last blog post..Top 5 Greenest Cars in 2009

  • Goran Web Design

    Wow, it sounds like a really reliable and accurate report. Will try it out

  • Busby SEO

    What Gaming and go green said probably right. They change their efforts to online instead of newspapers.

    Busby SEO’s last blog post..By: bundarie