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YouTube & MGM Partner for Full Length Movies

posted on November 10, 2008

Well, apparently full length films are coming to YouTube a bit sooner than the end of the year: YouTube and MGM announced today a partnership to show MGM’s full length movies and television shows on the most popular video site on the web.

But will these just be their straight-to-video or B-movies, or popular blockbusters? New hits or old favorites? A mixture, it sounds like, as the NYT reports:

Metro-Goldwyn-Mayer Studios will kick off the partnership by posting episodes of its decade-old “American Gladiators” program to YouTube, along with full-length action films like “Bulletproof Monk” and “The Magnificent Seven” and clips from popular movies like “Legally Blonde.” These will be free to watch, with ads running alongside the video.

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Next Online Reputation Management Workshop Set for Las Vegas!

posted on November 10, 2008

After the huge success of my last Online Reputation Management Workshop, I’ve decided to host another one. This time it will be held at the Rio All-Suites Hotel in Las Vegas on January 14th, 2009.

Here’s why I picked Vegas:

  • I’m hosting the workshop the day after Affiliate Summit ends. If you’re attending, why not stay an extra day? If you didn’t have plans, now you can attend both–they’re both at the same location!
  • Las Vegas is a little closer for those of you located on the west coast, while still easily accessible for those in the mid-west or east coast.
  • There’s lots to do in Vegas. Come for the workshop then stay for a long weekend of shows, entertainment, and fine dining…oh yeah, and gambling, if that’s "your thing."

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Pilgrim’s Picks for November 10 – Pardon the Dust Edition

posted on November 10, 2008

Ever go to a mall and see the "Pardon the dust" sign outside a store that is still open, yet undergoing renovations? Yeah, well that’s what’s happening with Marketing Pilgrim. We’re in the process of launching a re-design of the site and, while not a dramatic change, we are adding some new elements. While we work on these (behind the scenes) you’ll see some things removed from the site in the meantime.

We should have the new design launched by the end of this week! :-)

In the meantime, Happy Monday!

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Agency.com and iCrossing Hit the Courts

posted on November 10, 2008

As I wait at RDU airport in Raleigh, NC to get to Vegas for PubCon (a lot more from me this week on that), I was reading the, surprise, Wall Street Journal. It appears that interactive agencies are now really in the big time because today’s news isn’t about search marketing or interactive ingenuity by rivals iCrossing and Agency.com. No, it’s about a lawsuit. Congratulations interactive agencies, you have arrived. No longer do you sit on the fringes while people wonder what it is you do that other advertising agencies can’t (or maybe won’t) do. You are now in the business of having your dirty laundry aired for all of us to gawk at. Well struck!

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Google’s Android – Your Wish is Literally Its Command

posted on November 10, 2008

The last time I wrote about issues with Google’s new Android mobile phone OS, I received many comments reminding me that even Apple had problems when it launched the iPhone.

So, with "it could happen to anyone" in mind, let’s take a look at the latest bug facing Android owners.

Save anything you’re working on (this will reboot your phone!), open the keyboard tray on your G1, ignore anything you see on the screen, and type these 8 keystrokes: <return>-r-e-b-o-o-t-<return>. Poof, your phone will reboot.

Not exactly a bug many people will run up against, but keep this in mind the next time you text you type "explode" on your G1–you never know what might happen. ;-)

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Google’s Eric Schmidt Not Interested in Working for Obama’s Start-up

posted on November 10, 2008

I think it’s strange that anyone would even ask Google CEO Eric Schmidt if he’d be interested in becoming Barack Obama’s chief technology czar, let alone expect Schmidt to be actually interested.

But, that’s exactly what Mad Money’s Jim Cramer asked Schmidt.

CRAMER: ALL RIGHT, BUT LOOK, HERE’S WHAT I WOULD DO IF I WERE HIM. I WOULD SAY, OKAY, ERIC, YOU TALK A GOOD GAME. I WANT YOU TO RESIGN FROM GOOGLE AND COME TO WORK FOR ME AS MY CHIEF TECH CZAR. IF CALLED, WOULD YOU DO IT?

SCHMIDT: I LOVE WORKING AT GOOGLE, AND I’M HAPPY AT GOOGLE, SO THE ANSWER IS NO.

CRAMER: REALLY? YOU WOULD TURN DOWN THE PRESIDENT-ELECT AT THIS TIME OF CRISIS?

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Facebook Ad Rates Fall: When 32% Growth Is Not Enough

posted on November 7, 2008

Last week, we took a look at Facebook’s financials and wondered if the social networking giant is headed for financial ruin, despite—or even because of—118% worldwide growth, 32% US growth (monthly unique visitors). Many commentators argued that any company would be overjoyed with even 32% growth. Unfortunately, that kind of thinking is the exact thinking that has brought Facebook to this point—and now Facebook’s ad rates have fallen 50%.

AllFacebook reports that both the CPM and the minimum spend for some Facebook have dropped 50% since October of last year:

At the time Facebook homepage advertisements attracted a $10 CPM and required a $50,000 minimum investment. Since then it appears that Facebook’s ad rates have dropped significantly and the minimum ad spend has also dropped to $10,000.