Google is renowned for its intuitive user interface—but a lot of work goes in to making sure that Google understands exactly how its users interact with its pages, as evidenced in a blog post yesterday. And Google doesn’t just look at the user data they get from clicks or surveys—they use actual field studies.
Are actual field tests, observing users “in the wild,” necessary? Google’s Search Quality Uber Tech Lead, Daniel Russell, explains why:
people are masters of saying one thing and doing another, particularly when it comes to nearly automatic behavior. We find that searchers often turn so quickly to Google that they don’t really think too much about what they’re actually searching for.