Pilgrim’s Picks for November 3 – Book Contest Winners’ Edition

You probably thought I’d forgot to pick the 3 winners of the Search Engine Marketing, Inc. book contest, didn’t you? Well, you’re right. I did. So, let’s do that right now…

Congratulations to the following winners:

On to today Picks:

Online Ad CPM Rates for Q3? I have Good News & Bad News

According to a new report from the Rubicon Project, online ad rates dropped 11% between Q2 and Q3. Now, before you head for liquor cabinet, you might want to take a look at the individual rates for each vertical. Some saw drops of almost 20% while others gained by over 35%!

You can download the full report here.

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Yahoo Preps for Big Presidential Election Traffic…Then What?

Yesterday the New York Times spoke of the ‘success’ of Yahoo during this election marathon that is thankfully winding up (I hope) in the next 48 hours. This election process has been a boon for news sites and the equivalent of a ‘millstone around the neck’ for people like me. How much more can one say or do or think or accuse or lie or point fingers about at this point? Apparently enough to make Yahoo beef up its coverage and anticipate a banner day.