It’s officially over folks. We are going back to slide rules and abacuses. Throw away your computers because there is a report that in the first 23 days of November online sales overall is off – gulp- 4%. That’s right 4%. Add a zero that percentage and you are talking about the stock market losses in recent months. So is this drop something that warrants concern or is it too early to tell?
This data comes from comScore so there will likely be enough skepticism about the numbers just on that alone. Also, consider we haven’t even hit Black Monday (online’s answer to the day after Thanksgiving’s shopping Black Friday) and this seems t be a bit alarmist IMHO. For the article go to the WSJ and check out the information.