Over 70% of People Surveyed Don’t Enjoy Shopping Online

The fun of shopping online has worn off. Online megamall iStorez studied how people feel about shopping online. Only 1 in 10 Americans now shop just ‘for the fun of it,’ and the majority want improvements.

Here are some more findings:

  • 78% of younger shoppers say they think online shopping has room for improvement.
  • 55% find online shopping more convenient than shopping in stores
  • 36% find greater financial rewards (look online to get bargains)
  • 35% find more variety offline (even though there is much more variety online)
  • The woman who has the most admired fashion sense in politics right now is former vice president candidate Sarah Palin. That came at a price though – she famously $150,000 on her wardrobe.

Blogs Are Always Reliable Sources of Information…huh?

While I would suspect that the findings of a MediaPost Research Brief come as no surprise I do think there are some questions that may be considered as a result. To get the gist of these findings the following quote sums it up:

Preliminary findings about these Millenial Generation journalists, shared by the Society for New Communications Research Symposium, showed that 100% of Millennial respondents (i.e., 18-29 year-olds) believe new media and communications tools are enhancing journalism, versus 40% in the 50-64 demographic.

Ka-Pow! Google Packs a Punch with TV Ads

Google TV Ads Header Graphic
Google seem to be on a roll with upbeat ideas recently. However one of the programs that may have slipped past some in the search space, is Google TV Ads.

At this year’s Pubcon conference I was fortunate enough to bump into Stephanie Duchaine of Google, and discovered why Google TV Ads are something every marketer should know about.

The link between TV and search

The latest data from Google shows that 37% of online users who perform a search, as a result of exposure to offline content, do so from seeing a Television Ad.

Teenagers Benefit from Hanging out Online

I feel vindicated. Even though I’m not a teenager – a recent study has encouraging findings. Most parents of teens who spend time online think they are wasting time. They probably discourage it. But hold on, it might not be so bad.

The study, supported by the John D. and Catherine T. MacArthur Foundation, looked at “how digital media is changing how young people learn, play, socialize, and participate in civic life.”

If you watch the news you’d think teenagers are victims online – getting bullied or solicited by sex offenders. I get mad when the only thing that’s reported is how dangerous the Internet is. So it’s affirming to see that there are positive effects too.

SMX London – Empowering Search Marketers – Cool tools from Microsoft

The first London SMX in 2007 was a great conference– so the 2008 event held in the New Connaught rooms in Russell Square had a fair bit to live up to. However in spite of a recession there was a good crowd in attendance and the conference attracted many attendees people from all over Europe.

To kick off the event Chris Sherman reminded us that we there were a lot of positive changes happening in the current search space. Search engines themselves were finally opening up – particularly so MSN & Yahoo.

So Chris suggested we were now witnessing an end of the ‘us v them’ mentality that had long seemed to exist between the search engines and online marketers.

Court Awards Facebook $873M in Spam Case: Is This Really Gonna Help?

By Joe Hall

On Friday, a San Jose court awarded Facebook $873 million in a spam case involving Adam Guerbuez and his company Atlantis Blue Capital. Guerbuez has a real sleazy history as the type of guy that likes to sell videos of people beating homeless people. This time around the court ruled that Guerbuez’s actions on Facebook were a violation of the CAN-SPAM act.

Does Facebook think they are actually going to get $873 million? Apparently not. Max Kelly, Facebook’s head of security wrote on the Facebook blog,

It’s unlikely that Geurbez [sic] and Atlantis Blue Capital could ever honor the judgment rendered against them (though we will certainly collect everything we can). But we are confident that this award represents a powerful deterrent to anyone and everyone who would seek to abuse Facebook and its users.

Omniture Brings Analytics to Google Android Phones

By Taylor Pratt

Omniture SiteCatalyst customers will now be able to access their data from their Google Android phone, according to Manoj Jasra of Web Analytics World. SiteCatalyst becomes the first analytics application available on the Android Market.

In an interview with Matthew Langie, Senior Director of Product Marketing for Omniture, Matthew said:

Our goal is to provide marketers with the leading web analytics found in SiteCatalyst on their mobile devices such as the Google Android phone so they can make decisions on the go to remain competitive.

Omniture customers will be able to access their dashboards, bookmarks and SiteCatalyst reports up-to-the-minute with this Android application. The announcement comes after Omniture provided a similar application for the iPhone in October.