The fun of shopping online has worn off. Online megamall iStorez studied how people feel about shopping online. Only 1 in 10 Americans now shop just ‘for the fun of it,’ and the majority want improvements.

Here are some more findings:

• 78% of younger shoppers say they think online shopping has room for improvement.
• 55% find online shopping more convenient than shopping in stores
• 36% find greater financial rewards (look online to get bargains)
• 35% find more variety offline (even though there is much more variety online)
• The woman who has the most admired fashion sense in politics right now is former vice president candidate Sarah Palin. That came at a price though – she famously $150,000 on her wardrobe.

While I would suspect that the findings of a MediaPost Research Brief come as no surprise I do think there are some questions that may be considered as a result. To get the gist of these findings the following quote sums it up:

Preliminary findings about these Millenial Generation journalists, shared by the Society for New Communications Research Symposium, showed that 100% of Millennial respondents (i.e., 18-29 year-olds) believe new media and communications tools are enhancing journalism, versus 40% in the 50-64 demographic.

I feel vindicated. Even though I’m not a teenager – a recent study has encouraging findings. Most parents of teens who spend time online think they are wasting time. They probably discourage it. But hold on, it might not be so bad.

The study, supported by the John D. and Catherine T. MacArthur Foundation, looked at “how digital media is changing how young people learn, play, socialize, and participate in civic life.”

If you watch the news you’d think teenagers are victims online – getting bullied or solicited by sex offenders. I get mad when the only thing that’s reported is how dangerous the Internet is. So it’s affirming to see that there are positive effects too.