Google Writes Guide For Bloggers

Best practices for bloggersBy Kevin Muldoon

Google has recently added a new page to their Best Practices area specifically for bloggers.

The guide gives bloggers some basic Search Engine Optimisation tips like linking to internal pages within your blog and adding a sitemap to your blog. However it also gives advice on a lot of non-SEO issues like promotion and encourages bloggers to ‘Write well and often‘.

Here is a quick summary of what Google suggests bloggers should do :

Create great content

  • Write well and often
  • Follow the webmaster guidelines
  • Categorize your posts
  • Make sure users (and crawlers) can easily find your blog
  • If necessary, limit comment spam
  • Check our tips for affiliate sites

Make sure readers and crawlers can find your content

Getting the Hang of the Twitter Culture

By Patricia Skinner

Twitter’s Population Explosion

In the past six months or so there has been a staggering surge of users on Twitter, as word gets round about what a wonderful networking tool it is. As you’d expect, a fair number of recent newcomers make no secret of the fact that they only joined to further their business interests. So we old-timer Twitterers are happy to see articles like Beth Harte’s Twitter for Business: Ten Things to Consider Before You Get Started, over at Search Engine Guide.

We’ve all seen too much less-than-subtle marketing (spamming is not too strong a term) from people who are in such a rush to turn a profit they don’t even stop to consider what the rules might be!

Paid Links – No Longer Worth the Cost?

By Carrie Hill

The WeBuildPages Blog posted a story last week wherein Jim Boykin stated that the WBP team would no longer be buying links that violate the Google Guidelines.

Boykin points out in his post:

Oh, we’re still building links…that’s still the cornerstone of our business right now….we’re just not paying for any of them…

One question though—where do we draw the line? Does a $50 a year directory that throws nice traffic your way—and also happens to openly link to you still fall in the “paid link” category? Is it a directory with benefits?

Be-A-Magpie Brings Advertising to Twitter

By Taylor Pratt

Looking to monetize your Twitter efforts? Well now you can! Thanks to Be-A-Magpie, Twitter’s spam filters (or lack thereof) will be put to the ultimate test!

Be-A-Magpie will pay you to insert ads into your tweet stream. Advertisers will pay a Twitter user on a cost-per-thousand impression basis, and are tailored to your Twitter audience by analyzing your Twitter messages and matching keywords to various advertisers. Magpie advertisers can bid on a particular keyword and the winning bid will be shown in a person’s tweet.

By default, “Magpie-tweets” are inserted once every five tweets, but you can create a range anywhere from one Magpie-tweet per 20 tweets or as often as one Magpie-tweet per tweet.

Facebook Note Removes British Juror from Trial

social justice?By Taylor Pratt

In what will most likely become a trend in the social networking realm, a British juror was removed from the jury for posting a “note” on Facebook. According to the The Sun, a U.K. tabloid who originally broke the story, she was asking for advice from her friends on what they thought the outcome of the trial should be. She was unable to make a decision herself.

As social networking sites like Facebook and Twitter continue to grow, will this become more of a problem? In addition to the increase in social networking sites, smart phones are making it easier than ever to login to your favorite social site and share your thoughts. How will governments be able to prevent jurors from accessing these sites, and should there be a punishment for disclosing the confidential information? Let us know your thoughts.

SMX London – SEO & Social Media Marketing

The social media sessions at SMX last year were a packed affair and this year was no exception with the subject proving equally in demand.

Jane Copland – SEOMoz

Jane told attendees that relevant link bait is not just a good idea these days but a necessity. However with the link bait explosion there were some winners and losers and this year there was noticeably a more serious tone in the air…

She cited a case study where a web based widget was originally created and used on a dating website. The widget had a link contained inside back to the source website whenever it was placed on a website.

SMX London – Keyword Research Tools & Techniques

Christine Churchill – KeyRelevence.com

Following on quite usefully from the information we had been given about the Microsoft keyword research plug-in, Christine Churchill looked at a big question ‘Why do keyword research?’

She suggested that there were a number of reasons why keyword research is so vital:

1. It is fundamental in Search Marketing
2. It can correct bad keyword choices
3. It is market research
4. Keyword research can help increase conversion rates
5. Research can also help find more niche keywords

From here Christine highlighted the main stages of keyword research process of

1. Brainstorming & discovery stage
2. Keyword expansion
3. Keyword evaluation

Keyword Research process

The brainstorming stage means a wide net can be cast and the process can be inspired by a range of activities including: