For Real: Whither Yahoo?

It’s only natural after all of this year’s upheavals at Yahoo to have to wonder what’s next for the search giant—and you have to wonder if the board itself is thinking the same thing. While Yahoo continues to make efforts in search, including bringing Glue pages to the US and winning T-Mobile’s mobile search contract, speculation is flying thick and fast that one way or another, Yahoo’s getting out of the business of search.

Not helping things for Yahoo is the departure of Yahoo’s VP of Web Search Technology—leaving for Microsoft. As Valleywag puts it, the loss of Sean Suchter, along with that of Qi Lu who left Yahoo for Microsoft in September, does more than just reduce Yahoo’s staff:

Online Advertising Still Growing, but Slower

Emarketer predicts that online advertising spending will reach $25.9 billion in 2008, up 23% from $21.1 billion in 2007. But what about online advertising revenue? IAB says online ad revenue was $5.9 billion in the 3rd quarter of 2008 – up 11.4%

It’s tough to compare the two figures without diving into metrics, but it doesn’t look rosy. Or, that the tough economy is hitting online too. What is clear is that revenues are going down and spending has slowed over the year.

Online advertising includes display advertising (banner ads, video ads, etc) and text-based advertising on search engines.

Anecdotal evidence I’ve heard and seen shows that businesses are still increasing their online budgets and moving print spend into more trackable online spend. This is based on what I have seen working at an SEO and PPC company where I work (OrangeSoda) and what I’ve heard from others in the industry.

Pilgrim’s Picks for November 20 – Book Winners Edition

I know you’re eager to see the winners of this week’s book contest. The winners are…

…below today’s Picks! :-)

PC Mag Goes All Online All the Time

Since PC Magazine is for the tech crowd the announcement that the publication (can’t call it a magazine anymore I guess) would cease printing a hard copy and be a strictly online operation isn’t a surprise. The New York Times covers this change in the flagship of Ziff Davis Publishing while the company reports that the magazine would be profitable in 2008 but it is forecast to lose money in 2009.

Magazines as a whole are facing increasing competition from their online foes which are eating into advertising revenue. Coupled with a general economic malaise that is getting a tighter grip on the world economy and the increase in the raw material costs to print a magazine it was a bit of a no-brainer to shut down the print version. Right now the online version of the magazine generates 70% of the revenue and 80% of the profit of PC Mag.

Voting Open for the 2nd Open Web Awards

If you took the time to nominate a company for the Open Web Awards, you might be interested to know that final voting is now open.

You have until Sunday, November 30th 11:59 pm PST to vote!

R.I.P. Google’s Lively

It took two years to develop Lively–the 3D world from Google.

It took less than 5 months for Google to announce it is shutting it down.

…despite all the virtual high fives and creative rooms everyone has enjoyed in the last four and a half months, we’ve decided to shut Lively down at the end of the year. It has been a tough decision, but we want to ensure that we prioritize our resources and focus more on our core search, ads and apps business.

Isn’t that basically what I suggested?

…there’s a long, long way to go in perfecting Google’s search engine. Right? So, why are Google engineers focusing their free time on projects that don’t serve that goal? Are they bored with search? Is this a sentiment that is pervasive among Google’s top talent?

Linky Goodness, November 19

Today is the last day of the year with all odd digits: 11-19 (or 19-11 if you’re so inclined). Thought you’d like to know.