Yahoo, Google Sweeten Ad Deal–Enough for DoJ?
In case you missed the memo, it’s Election Day in the US. Be sure to vote. If you’ve already performed your civic duty, thank you.
I don’t know, maybe Andy shamed them into this last week when he said that Google never had any intention of going through with the ad deal with Yahoo, but over the weekend Google and Yahoo began to revisit the terms of their ad agreement in hopes of finally earning approval from the Department of Justice (which is still apparently undecided about whether they should even be deciding on this in the first place).
According to paidContent, new terms include:
Shorter terms: The new plan cuts the partnership length down to two years (previously, it was 10 years).
Revenue cap: They now limit the amount of revenue Yahoo can generate from the deal to just 25 percent. Before there was no cap, and Yahoo was hoping to earn at least $250M in the first year alone. Says paidContent, “This measure is likely an attempt to appease opponents who argue that Yahoo would eventually give up selling search on its own completely.”
Google advertisers can opt out: Companies running search ads on Google can opt out of having their links displayed on Yahoo sites. Again, this appears to be an effort to appease the opposition, this time “aimed more at agencies and trade organizations like the World Association of Newspapers that spoke out against the deal, for fear that it would reduce the amount of ad revenue that Google and Yahoo provide to their members’ sites.”
What do you think—will these measures be enough?