Posted November 10, 2008 4:54 pm by with 22 comments

Tweet about this on TwitterShare on LinkedInShare on Google+Share on FacebookBuffer this page

Well, apparently full length films are coming to YouTube a bit sooner than the end of the year: YouTube and MGM announced today a partnership to show MGM’s full length movies and television shows on the most popular video site on the web.

But will these just be their straight-to-video or B-movies, or popular blockbusters? New hits or old favorites? A mixture, it sounds like, as the NYT reports:

Metro-Goldwyn-Mayer Studios will kick off the partnership by posting episodes of its decade-old “American Gladiators” program to YouTube, along with full-length action films like “Bulletproof Monk” and “The Magnificent Seven” and clips from popular movies like “Legally Blonde.” These will be free to watch, with ads running alongside the video.

However MGM Co-President (what?) Jim Packer said the studio will start slowly on YouTube&mdash, but that he didn’t foresee a significant part of the studio catalog on YouTube anytime soon.

As part of the deal, YouTube and MGM will collaborate in identifying copyright clips from the studio’s movies and shows. Additionally, the Times gives us a little peek at YouTube content identification system:

YouTube has also developed a system called VideoID. It allows media companies to spot unauthorized clips of their material on the site, and then either remove the clips or leave them up and sell ads on them. As part of its deal, MGM will begin scouring YouTube for studio clips, from properties like the James Bond and Rocky franchises, and pulling many of them from the site.

But MGM will also work with YouTube to choose which clips can remain online, supported by advertising.

Sounds similar to the Auditude software and deal MTV & MySpace Video recently announced.

The NYT looks at other studios that might consider similar partnerships, including Time Warner and MGM’s parent company, Sony. However, YouTube has more than pirated content keeping these companies away:

Many Hollywood executives complain that YouTube’s online presentation is too cluttered. They also say they are more comfortable with the cleaner, better organized Hulu, which does not have amateur-created videos and which sprang from their own ranks. Hulu had 6.3 million visitors in September, according to Nielsen, and has more than 100 sponsors trying out creative forms of advertising, like interactive games.

YouTube, the most popular video site on the Internet, is playing catch up to a one-year-old, corporate-created site. Will the MGM deal be enough to change that?

  • WOW – you tube is finally moving somewhere. I mean further than just porn, and happy slap movies. It is doing something useful.

    Money Saving Expert’s last blog post..Mortgage Lenders Finally Slash Mortgage rates | Mortgage Expert

  • I like the idea, but we’ll see how this goes…

    SoLinkable’s last blog post..Eisenstadt the source for Sarah Palin Africa leaka4 and proud of it.

  • I wonder how will they cover the massive bandwidth usage..esp if they allow Embedding of those videos in external sites

    If they can come up with a desktop client (just like what meta cafe did), they can probably make those full-length movies only available to the ones with that Youtube Desktop client software installed — this way they can give a better movie experience to the users and also if they want they can use the P2P technology to save some bandwidth cost.

    Saad Kamal’s last blog post..Tips for Optimizating Your Adsense Ads

  • This could actually make you a lot of money if you are careful. When the talks were rumoring about Time/Warner I was buying shares like crazy. It was a risk that paid off big.

    Google is not going to make a move that would put them under so I think it is fairly safe to say that this move is going to be a good one.

    Stephen’s last blog post..Another Music Sampling Powerhouse

  • Pingback: Monday Feed Fodder « Marketing Breakdown()

  • I don’t mind saying that I’ll be very surprised if we see any quality full-length new releases on Youtube any time soon… but I have been wrong before.

  • This could go really well or really badly. I just hope they don’t decide to start selling videos on youtube and only stick to using ads as a source of revenue.

    go green’s last blog post..Living in Green Spaces Reduce Health Gap

  • If they allow Embedding long videos in external sites well see how this goes

    Busby SEO’s last blog post..By: New position in Busby SEO Test | Free Page Rank, Busby SEO Test Monitoring at

  • One can eventually expect two clearly distinct offerings from within each presenter, one for feature films and the other for the present type of popular offerings.

    Nicole Price’s last blog post..Ideas for a Mother-to-be

  • This is going to lead to even more problems with piracy I would have thought?

    People will just use video downloading tools to download the film and then sell it on the streets.

    I can’t see this working unless they begin to charge for every showing of the film.

  • Where there is smoke there is undoubtedly fire. YouTube needs to find some way of turning a profit, maybe the ads being flighted along the movies will help with this issue.

  • This is great news and one of the steps towards the web 3.0 era

    Internet Entrepreneur’s last blog post..Severe Twitterdation

  • Even though YT is the largest video website I never actually go on it because its such a pain to find a decent video on there. Front page is usually packed with video bloggers and spammers. They need to move somewhere soon.

  • Sweet, more decent movies you can stream.

    Diamonds’s last blog post..EGL USA versus EGL International or EGL Israel

  • Any new venture that launches with ten year old reruns of American Gladiator is, perhaps, missing the point of the Internet and the expansion of media content providers that it’s spawned.

  • I guess the video pirates will be happy with this arrangement.

  • This is certainly the right move. Am curious to see how this moves.

  • You Tube moves to the right direction. The opportunity to see the full-length films is amazing and I would be the first to take advantage of it.

    However what about video pirates and all those people who will be able just to copy the film and get money? Does the YouTubes staff take this into consideration?

  • PS3

    If their servers can handle it, then a good move. If not, total madness.

  • I think this is a necessary move for youtube to stay competitive as other sites now offer a good service in this area.

  • I don’t mind saying that I’ll be very surprised if we see any quality full-length new releases on Youtube any time soon… but I have been wrong before.

    OSYM’s last blog post..KPSS Atamalarında Torpil Var mıdır ?

  • Pingback: Busby SEO Test ikel » Blog Archive » Youtube New HD Format Launch Today()