by Rene LeMerle
The team down at Google has just unveiled the latest version of their AdWords Editor. The update is heavily focused on providing advertisers with campaign critical metrics.
AdWords Editor version 7.0 comes just 2 months after the last major upgrade (version 6.5 in Oct 2008). This latest round of improvements covers the following areas (as detailed in the release notes):
- First page bid estimates: AdWords Editor now uses first page bid estimates for your keywords. Minimum cost-per-click (CPC) bids are no longer used.
- Keyword Quality Score: The Keywords tab now displays the Quality Score for your keywords.
- Keyword Opportunities locale: Tailor your keyword suggestions to a particular language and location by changing your Keyword Opportunities locale.
- Campaign targeting in the data view: You can view your targeting settings in the new ‘Language’ and ‘Location’ columns on the Campaigns tab. These columns are hidden by default, but you can select them with the column chooser.
- Send feedback to Google: Help us improve AdWords Editor by enabling usage tracking in your AdWords Editor settings (Tools menu > Settings).
Two other minor changes were noted for the release:
- The use of absolute traffic numbers on the keyword expansion tab (was scaled values)
- Draft accounts no longer have access to the Keyword Opportunities tool
Advertisers will welcome the latest upgrade, as the more useful metrics included in the editor, the easier it is for them to make informed decisions and changes with their campaigns.
For a comprehensive run-down of the Version 7.0 upgrade, head over to the AdWords Editor site.
Rene LeMerle is the VP of Marketing at ineedhits.com, a leading provider of results driven Search Engine Advertising and SEO services.