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	<title>Comments on: AOL, Bebo and Being Stupid</title>
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	<link>http://www.marketingpilgrim.com/2008/12/aol-bebo-and-being-stupid.html</link>
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		<title>By: Ami Ohayon</title>
		<link>http://www.marketingpilgrim.com/2008/12/aol-bebo-and-being-stupid.html/comment-page-1#comment-63026</link>
		<dc:creator>Ami Ohayon</dc:creator>
		<pubDate>Fri, 12 Dec 2008 13:45:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=7185#comment-63026</guid>
		<description>AOL are the Royal Family of dumb when it comes to acquisitions.

I have no doubt that whatever the value of Bebo today, AOL will render it worthless within months.

&lt;em&gt;Ami Ohayon&#039;s last blog post..&lt;a href=&#039;http://www.amiohayon.com/from-jerusalem-to-boston/&#039; rel=&quot;nofollow&quot;&gt;From Jerusalem to Boston&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>AOL are the Royal Family of dumb when it comes to acquisitions.</p>
<p>I have no doubt that whatever the value of Bebo today, AOL will render it worthless within months.</p>
<p><em>Ami Ohayon&#8217;s last blog post..<a href='http://www.amiohayon.com/from-jerusalem-to-boston/' rel="nofollow">From Jerusalem to Boston</a></em></p>
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		<title>By: JT</title>
		<link>http://www.marketingpilgrim.com/2008/12/aol-bebo-and-being-stupid.html/comment-page-1#comment-62876</link>
		<dc:creator>JT</dc:creator>
		<pubDate>Thu, 11 Dec 2008 06:51:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=7185#comment-62876</guid>
		<description>What the &quot;heck&quot; is bebo?  indeed.....

&lt;em&gt;JT&#039;s last blog post..&lt;a href=&#039;http://www.adwords-secret.net/?p=35&#039; rel=&quot;nofollow&quot;&gt;Zen and PPC campaigns&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>What the &#8220;heck&#8221; is bebo?  indeed&#8230;..</p>
<p><em>JT&#8217;s last blog post..<a href='http://www.adwords-secret.net/?p=35' rel="nofollow">Zen and PPC campaigns</a></em></p>
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		<title>By: PS3</title>
		<link>http://www.marketingpilgrim.com/2008/12/aol-bebo-and-being-stupid.html/comment-page-1#comment-62850</link>
		<dc:creator>PS3</dc:creator>
		<pubDate>Thu, 11 Dec 2008 00:28:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=7185#comment-62850</guid>
		<description>My take on it here in the UK is that Bebo is the big thing for teens, who then grow up and move up to Facebook, possibly via MySpace.</description>
		<content:encoded><![CDATA[<p>My take on it here in the UK is that Bebo is the big thing for teens, who then grow up and move up to Facebook, possibly via MySpace.</p>
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		<title>By: Amy Lightholder</title>
		<link>http://www.marketingpilgrim.com/2008/12/aol-bebo-and-being-stupid.html/comment-page-1#comment-62812</link>
		<dc:creator>Amy Lightholder</dc:creator>
		<pubDate>Wed, 10 Dec 2008 20:52:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=7185#comment-62812</guid>
		<description>Bebo is basically the MySpace of the UK. You shouldn&#039;t have been snide about it, that was messed up.

&lt;em&gt;Amy Lightholder&#039;s last blog post..&lt;a href=&#039;http://a-lite.blogspot.com/2008/12/miscellaneous-great-links-about-social.html&#039; rel=&quot;nofollow&quot;&gt;Four Great Social Media Articles&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Bebo is basically the MySpace of the UK. You shouldn&#8217;t have been snide about it, that was messed up.</p>
<p><em>Amy Lightholder&#8217;s last blog post..<a href='http://a-lite.blogspot.com/2008/12/miscellaneous-great-links-about-social.html' rel="nofollow">Four Great Social Media Articles</a></em></p>
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		<title>By: Adi</title>
		<link>http://www.marketingpilgrim.com/2008/12/aol-bebo-and-being-stupid.html/comment-page-1#comment-62785</link>
		<dc:creator>Adi</dc:creator>
		<pubDate>Wed, 10 Dec 2008 18:02:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=7185#comment-62785</guid>
		<description>I havn&#039;t looked into Bebo in any depth but my guess would be they&#039;d look into doing more things like Sofia&#039;s Diary, which was an interactive soap opera that attracted some 5 million viewers.  Given the broadcasting abilities in TW that would seem sensible to explore that kind of thing more.

&lt;em&gt;Adi&#039;s last blog post..&lt;a href=&#039;http://www.adigaskell.org/blog/2008/12/06/are-you-mahayana-or-hinayana/&#039; rel=&quot;nofollow&quot;&gt;Are you Mahayana or Hinayana?&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>I havn&#8217;t looked into Bebo in any depth but my guess would be they&#8217;d look into doing more things like Sofia&#8217;s Diary, which was an interactive soap opera that attracted some 5 million viewers.  Given the broadcasting abilities in TW that would seem sensible to explore that kind of thing more.</p>
<p><em>Adi&#8217;s last blog post..<a href='http://www.adigaskell.org/blog/2008/12/06/are-you-mahayana-or-hinayana/' rel="nofollow">Are you Mahayana or Hinayana?</a></em></p>
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		<title>By: Jaan Kanellis</title>
		<link>http://www.marketingpilgrim.com/2008/12/aol-bebo-and-being-stupid.html/comment-page-1#comment-62783</link>
		<dc:creator>Jaan Kanellis</dc:creator>
		<pubDate>Wed, 10 Dec 2008 17:56:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=7185#comment-62783</guid>
		<description>I agree these social media outlets are finding it hard to make money by placing ads on there website.  They need to re-think how they show ad inventory.  if they would let the users of these sites control how and what ads are shown a little better I bet they would find that they would make more money.

&lt;em&gt;Jaan Kanellis&#039;s last blog post..&lt;a href=&#039;http://www.jaankanellis.com/jaan-found-santa-top-christmas-songs/&#039; rel=&quot;nofollow&quot;&gt;Top Christmas Songs - Jaan Found Santa CD&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>I agree these social media outlets are finding it hard to make money by placing ads on there website.  They need to re-think how they show ad inventory.  if they would let the users of these sites control how and what ads are shown a little better I bet they would find that they would make more money.</p>
<p><em>Jaan Kanellis&#8217;s last blog post..<a href='http://www.jaankanellis.com/jaan-found-santa-top-christmas-songs/' rel="nofollow">Top Christmas Songs &#8211; Jaan Found Santa CD</a></em></p>
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		<title>By: Kenney and Kim</title>
		<link>http://www.marketingpilgrim.com/2008/12/aol-bebo-and-being-stupid.html/comment-page-1#comment-62760</link>
		<dc:creator>Kenney and Kim</dc:creator>
		<pubDate>Wed, 10 Dec 2008 16:20:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=7185#comment-62760</guid>
		<description>Funny.  I just don&#039;t understand investing in a company that you don&#039;t have the slightest idea about how you&#039;re going to monetize.  It&#039;s a mystery.  lol.</description>
		<content:encoded><![CDATA[<p>Funny.  I just don&#8217;t understand investing in a company that you don&#8217;t have the slightest idea about how you&#8217;re going to monetize.  It&#8217;s a mystery.  lol.</p>
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		<title>By: Frank Reed</title>
		<link>http://www.marketingpilgrim.com/2008/12/aol-bebo-and-being-stupid.html/comment-page-1#comment-62749</link>
		<dc:creator>Frank Reed</dc:creator>
		<pubDate>Wed, 10 Dec 2008 16:11:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=7185#comment-62749</guid>
		<description>@Adi

Agreed. Something doesn&#039;t need to work in the US to work but with AOL / TimeWarner being a US company with incredible assets here I suspect they are gunning for Facebook and MySpace like reach in the States. The ridicule comes because we live in times where company executives need to be responsible (can you say &#039;Bailout&quot;?). The statement that an $850 million dollar investment of shareholder money will make money but having no plan to get there smells of the thinking that led to the last internet bubble. If you were a shareholder would you think that the comments from the Chief Executive were encouraging?

&lt;em&gt;Frank Reed&#039;s last blog post..&lt;a href=&#039;http://www.frankthinking.com/your-thoughts-please/&#039; rel=&quot;nofollow&quot;&gt;Your Thoughts Please?&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>@Adi</p>
<p>Agreed. Something doesn&#8217;t need to work in the US to work but with AOL / TimeWarner being a US company with incredible assets here I suspect they are gunning for Facebook and MySpace like reach in the States. The ridicule comes because we live in times where company executives need to be responsible (can you say &#8216;Bailout&#8221;?). The statement that an $850 million dollar investment of shareholder money will make money but having no plan to get there smells of the thinking that led to the last internet bubble. If you were a shareholder would you think that the comments from the Chief Executive were encouraging?</p>
<p><em>Frank Reed&#8217;s last blog post..<a href='http://www.frankthinking.com/your-thoughts-please/' rel="nofollow">Your Thoughts Please?</a></em></p>
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		<title>By: Seo Service india</title>
		<link>http://www.marketingpilgrim.com/2008/12/aol-bebo-and-being-stupid.html/comment-page-1#comment-62716</link>
		<dc:creator>Seo Service india</dc:creator>
		<pubDate>Wed, 10 Dec 2008 15:30:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=7185#comment-62716</guid>
		<description>Bebo it a great social media site. I think the users of bebo has just increased.</description>
		<content:encoded><![CDATA[<p>Bebo it a great social media site. I think the users of bebo has just increased.</p>
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		<title>By: Lucy</title>
		<link>http://www.marketingpilgrim.com/2008/12/aol-bebo-and-being-stupid.html/comment-page-1#comment-62705</link>
		<dc:creator>Lucy</dc:creator>
		<pubDate>Wed, 10 Dec 2008 15:17:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=7185#comment-62705</guid>
		<description>It seems to me that these various social media networks have widely disparate audiences. LinkedIn is clearly aiming at the professionals; Bebo is indeed popular here in the UK - among the under 16s. At least, the under 16s I know ... and this is backed up by Quantcast figures which say that 44% of Bebo users are under 17, though these are US-based stats.

Monetising a network that is mostly used by people not old enough to have a credit card or, indeed, any real income, is definitely going to be tricky.

&lt;em&gt;Lucy&#039;s last blog post..&lt;a href=&#039;http://feeds.feedburner.com/~r/corporateeye/~3/480300943/&#039; rel=&quot;nofollow&quot;&gt;New Study Shows Brands Have 60 Seconds to Deliver a Message&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>It seems to me that these various social media networks have widely disparate audiences. LinkedIn is clearly aiming at the professionals; Bebo is indeed popular here in the UK &#8211; among the under 16s. At least, the under 16s I know &#8230; and this is backed up by Quantcast figures which say that 44% of Bebo users are under 17, though these are US-based stats.</p>
<p>Monetising a network that is mostly used by people not old enough to have a credit card or, indeed, any real income, is definitely going to be tricky.</p>
<p><em>Lucy&#8217;s last blog post..<a href='http://feeds.feedburner.com/~r/corporateeye/~3/480300943/' rel="nofollow">New Study Shows Brands Have 60 Seconds to Deliver a Message</a></em></p>
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		<title>By: Adi</title>
		<link>http://www.marketingpilgrim.com/2008/12/aol-bebo-and-being-stupid.html/comment-page-1#comment-62704</link>
		<dc:creator>Adi</dc:creator>
		<pubDate>Wed, 10 Dec 2008 15:16:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=7185#comment-62704</guid>
		<description>Bebo is very popular amongst the younger end of the market here in the UK.  A lot of teenagers use the site and it&#039;s certainly useful enough.  Not sure why it is deserving of such ridicule as I suspect this information could have been found out with a few minutes of research.  I have my doubts over whether it represents value for money but just because a site isn&#039;t pulling up trees in America doesn&#039;t mean it isn&#039;t viable :)</description>
		<content:encoded><![CDATA[<p>Bebo is very popular amongst the younger end of the market here in the UK.  A lot of teenagers use the site and it&#8217;s certainly useful enough.  Not sure why it is deserving of such ridicule as I suspect this information could have been found out with a few minutes of research.  I have my doubts over whether it represents value for money but just because a site isn&#8217;t pulling up trees in America doesn&#8217;t mean it isn&#8217;t viable <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Everfluxx</title>
		<link>http://www.marketingpilgrim.com/2008/12/aol-bebo-and-being-stupid.html/comment-page-1#comment-62696</link>
		<dc:creator>Everfluxx</dc:creator>
		<pubDate>Wed, 10 Dec 2008 14:08:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=7185#comment-62696</guid>
		<description>I&#039;m not a Bebo user, but &quot;bebo&quot; appears to be the 8th most popular query in the UK according to Google&#039;s 2008 Year-End Zeitgeist:
http://www.google.com/intl/en/press/zeitgeist2008/world.html#uk

The #1 query is &quot;facebook&quot;, though. :-)

&lt;em&gt;Everfluxx&#039;s last blog post..&lt;a href=&#039;http://www.everfluxx.com/seomozs-web-20-award-to-an-adware-company/&#039; rel=&quot;nofollow&quot;&gt;SEOmoz&#039;s Web 2.0 award to an adware company&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>I&#8217;m not a Bebo user, but &#8220;bebo&#8221; appears to be the 8th most popular query in the UK according to Google&#8217;s 2008 Year-End Zeitgeist:<br />
http://www.google.com/intl/en/press/zeitgeist2008/world.html#uk</p>
<p>The #1 query is &#8220;facebook&#8221;, though. <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p><em>Everfluxx&#8217;s last blog post..<a href='http://www.everfluxx.com/seomozs-web-20-award-to-an-adware-company/' rel="nofollow">SEOmoz&#8217;s Web 2.0 award to an adware company</a></em></p>
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