After being accused of multiple legal allegations, Baidu (Google’s Chinese search rival) will launch a new search product called “Phoenix Nest.” As Marketing Pilgrim reported earlier today, over 50 small businesses were willing to press charges against Baidu for delisting sites that refused to enter in a bidding war over keywords. Phoenix Nest aims to resolve those issues, and also provide more relevant search results.
How will this affect Baidu’s market share? They are currently the dominating force in the search industry in China, commanding 70% of all searches. While Google only holds 26% of the market share in China, will Baidu’s recent legal troubles help Google to close the gap? If there is one thing Google is very good at, it is capitalizing on opportunities.
Taylor Pratt is a Search Marketing Specialist at nFusion, a results focused marketing agency.