Posted December 10, 2008 10:06 am by with 22 comments

Tweet about this on TwitterShare on LinkedInShare on Google+Share on FacebookBuffer this page

Since the launch of Google’s SearchWiki there’s been much speculation about how this new feature would effect search engine optimization (SEO).

Well, the black hats are going to have a field day when they read what Marissa Mayer has in store for SearchWiki. From TechCrunch, with my emphasis added:

Mayer also talked about Google’s use of user data created by actions on Wiki search to improve search results on Google in general. For now that data is not being used to change overall search results, she said. But in the future it’s likely Google will use the data to at least make obvious changes. An example is if “thousands of people” were to knock a search result off a search page, they’d be likely to make a change.

Who here doesn’t think that would be exploited?

PS. Mayer also reveals that Google might introduce an "off" switch for SearchWiki–if, like me, you hate seeing the clutter in your search results.

  • Leila

    Well…It’s only a matter of time. On both accounts. Why wouldn’t Google use it? Why wouldn’t blackhats scavenge off it?

    Although the off switch is pretty neat…

    Leila’s last blog post..SEO obsession number 1: rank checking

  • Leila

    But then again…I’m sure Google would be anticipating those “thousands of people” type scenarios and implementing some sort of defence against such things. I hope so at least…

  • Seo Service india

    But I am happy with it work. Google has done good job.

  • Kenney and Kim

    What’s up with that. Interesting. I try to give Google the benefit of the doubt, but this doesn’t make sense. Anyway, I’ll keep an eye out to see how this plays out in the future.

  • Joe Hall

    I haven’t put my black hat on in quite awhile, this might give me reason to go dig through the closet for it. 😛

    Joe Hall’s last blog post..Backlink Analysis Made Simple and Fun!

  • Kristine Wirth

    Back in November, I had written a very lengthy blog post about all of the different ways that this could potentially be exploited at

    Funny enough, some of the responses I got, both personal and public told me that I was crazy that they wouldn’t use this for their own purposes. It was just a way to help us “organize” our own information.

    Mark my words, this will be used (as Marissa stated above) – as a way to reorganize the SE rankings. We’ll just all have to see how this plays out and keep a close eye on what’s happening.

    Kristine Wirth’s last blog post..By: taset

  • Pingback: Google SearchWiki Coming to Google SERPs Near You()

  • Fred

    Kudos to Google for trying some bold and different with their SERPs, but for God’s sakes what a dumb idea. Maybe they’re trying to lure out all the spammers and defeat them once and for all? ha ha

  • Pingback: It’s Official: Digg-Like Data to Affect Google SERPs()

  • David Kyle

    I believe over time it will become an excellent signal for killing web spam. Sure it can be manipulated, but what can’t? I think the number of legitimate removals will far exceed the manipulative ones. As for promotions I don’t think it will be as effective. I think the average web surfer is much more likely to remove a site they don’t like versus promoting ones they do.

    David Kyle’s last blog post..Foiled a Local Business Listing Spammer and Helped Marriott Hotels


    Looking forward to getting everybody to digg-up my sites all the way up to the top hehehe’s last blog post..Get your blog article on top of Google results today

  • Jaan Kanellis

    Spammers Delight. What a joke. Come on Google. Is your algo really that bad that you need us to tweak it for you?

    Jaan Kanellis’s last blog post..Top Christmas Songs – Jaan Found Santa CD

  • Adi

    Must be time to dust down the bot-net. It’s certainly a brave move by Google but hopefully they’ll have measures in place to prevent fraud. I suppose if they’re going to be manually altering results it wouldn’t be difficult to spot the quality sites from the made for Adsense style garbage.

    Adi’s last blog post..Are you Mahayana or Hinayana?

  • drivelocity

    Knowing Google, there will be a great deal of fraud protection, but it does seem like an easy feature to game the system…

    drivelocity’s last blog post..Black and Decker Thermal Leak Detector

  • PS3

    That will be a time to truly test people’s ethical values. How many will fall to the “if you can’t beat them (the black hats) then join them” mentality?

  • Saad Kamal

    I just want that off switch! And then I’d turn it off for good…

    Saad Kamal’s last blog post..Google Toolbar PageRank Update Coming Soon

  • Utah SEO Pro

    SearchWiki, personalization, user behavior data….it’ll all be easy to game so yes, people will salivate over it all.

    Utah SEO Pro’s last blog post..SEO and Usability – SES Chicago 2008 Presentation

  • Pingback: Blown to Bits » Blog Archive » Will Google Regret Tweaking Its Algorithm?()

  • myrtle beach apartments

    how many people will know how to use the off switch? this seems like it will be a black hatters dream

  • Pingback: » Google staff will select who’s on top in the near future? » Tom Doyle :: TALK()

  • AIDS Drugs

    I think if this were implemented it would hurt legitimate SEO a lot more then it would help.

  • PS3

    Just got an e-mail notification of an update to this thread but didn’t expect to see someone’s credit card details.

    Why post those?