Comments on: Burger King Uses Twitter to Send Cease & Desist Notice

By: Twit twit twitter away with no money… | Lean Green Machine

Twit twit twitter away with no money… | Lean Green Machine — Sun, 15 Feb 2009 18:59:38 +0000

[...] but it is difficult to determine who is legit. Burger King recently ran into a case of “brand jacking” with a fake Whopper Virgins account, and someone impersonating the Dalai Lama was escorted [...]

By: Twitter Could ‘Go for Years’ Without Earning a Dime, Investor Says | Socialesque Blog

Sun, 15 Feb 2009 18:44:07 +0000

By: Fenixnordic Group » Blog Archive » Twitter Could ‘Go For Years’ Without Earning a Dime, Investor Says

Sat, 14 Feb 2009 00:09:37 +0000

[...] but it is difficult to determine who is legit. Burger King recently ran into a case of "brand jacking" with a fake Whopper Virgins account, and someone impersonating the Dalai Lama was escorted [...]

By: Vacation in the Tropics « The Zooniverse

Vacation in the Tropics « The Zooniverse — Tue, 10 Feb 2009 22:38:53 +0000

[...] and in no way are proclaiming to have anything to do with Burger King. Of course a few days later this happens. In this case I think its pretty obvious this is just someone having some fun with the Burger King [...]

By: DF Marketing SEO

DF Marketing SEO — Fri, 16 Jan 2009 16:02:13 +0000

Tooooo funnny… This could be a good marketing ploy of creating online havoc for a brand. just joking

By: Burger King and the Politics of Social Media Transparency « eyecube

Burger King and the Politics of Social Media Transparency « eyecube — Thu, 15 Jan 2009 13:35:14 +0000

[...] issue about always being in character is suspect. Just a couple of weeks ago, @thebklounge sent a Cease and Desist notice to a fan who had brandjacked, @whoppervirgins, [...]

By: Kristina Weis

Kristina Weis — Sat, 27 Dec 2008 06:17:13 +0000

It’s great to see people actually using Twitter and other social media sites in this way. The capability is there, so why not? If you haven’t already heard or seen it there is a random Comcast employee doing something similar trying to respond to people mentioning service problems, etc: http://www.twitter.com/comcastcares. Also, here’s a related post about prevent brandjacking before it happens: http://www.amplify-interactive.com/blog/2008/11/17/spend-30-minutes-to -protect-your-online-brand/.

By: DeAnna Troupe

DeAnna Troupe — Tue, 23 Dec 2008 02:07:42 +0000

I have to agree with the others before me. How do we know that this is really Burger King? Someone at Burger King needs to set up a twitter account called The Real Burger King before a brandjacker does.

By: Wii Fit

Wii Fit — Mon, 22 Dec 2008 11:17:47 +0000

I hope this make their bussiness easy and popular.

By: Stajo

Stajo — Mon, 22 Dec 2008 06:41:06 +0000

Twitter is not big enough yet to concentrate a lot of brand's attention, so that CD message is enough for now. But when twitter expands brands going to be more concerned (and BK better name itself Burger king instead of some theBKlounge), and twitter should cooperate with brands in such cases, perhaps even find a way to make mone from these cooperations. Stajo's last blog post..The Seesmic Song

By: AIDS Drugs

AIDS Drugs — Sun, 21 Dec 2008 19:45:51 +0000

This definitely does not seem real to me, I doubt if burger king found out that they would send a twitter message. Most likely a cease and desist order in person by 5 lawyers.

By: Small Business Marketing

Small Business Marketing — Sun, 21 Dec 2008 05:50:49 +0000

How do we know it is truly a Burger King initiated event? I’ve seen those email from the IRS sting that I’ve qualified to get money back and asking for information from me. It looks official. So what?

By: Paul Rasmussen

Paul Rasmussen — Sat, 20 Dec 2008 20:57:44 +0000

What amazes me about all of this is not whether or not it is really BK, it is the fact that people assumed that Twitter and Facebook were not just another means of communication,like letters, emails, and phone calls. It just seems like common sense to me. If you are not prepared to see and back up the things that you say and do on national TV or in court you should probably not say them at all Paul Rasmussen's last blog post..FACEBOOK | Do you Self-Censor your Profile

By: Burger King Uses Twitter To Send Cease & Desist

Burger King Uses Twitter To Send Cease & Desist — Sat, 20 Dec 2008 20:08:50 +0000

[...] Twitter is like asking Santa Claus,” marketer Andy Beal wrote. Beal hoped the Burger King action signals a move to a more organized way to use the Internet [...]

By: Burger King Serves the First Cease and Desist Notice on Twitter | Gauravonomics Blog

Sat, 20 Dec 2008 18:05:21 +0000

[...] serving lien. Now Burger King has served the first cease and desist notice on Twitter (via G4TV via Marketing Pilgrim) – @whoppervirgins CEASE AND DESIST. UNAUTHORIZED USE OF TRADEMARK. What is your motivation [...]

By: Nicole Price

Nicole Price — Sat, 20 Dec 2008 13:56:06 +0000

I bet that everyone will have a good laugh about the whole issue in a while. Nicole Price's last blog post..Tips to Save Money During the Holidays

By: JustinSMV

JustinSMV — Sat, 20 Dec 2008 06:52:34 +0000

Doesn't seem legit to give an CD order like that on Twitter, measures would of been taken for direct e-mail contact so the BK boys can flaunt their million dollar lawyers address& contact info which is far more intimidating than a 140 character remark. Nice find though. JustinSMV's last blog post..Why You Should Drop Twitter Tool Qwitter Like A Bad Habit

By: Andy Beal

Andy Beal — Sat, 20 Dec 2008 03:14:38 +0000

@Mark – I’ve done exactly what I wanted to do with it.

By: mark

mark — Sat, 20 Dec 2008 03:00:04 +0000

as the brandjacker of the @trackur name, what possible recourse did you have (if I wasn’t nice and gave it to you?) btw, you promised you would use/develop it, and, with 36 followers, you haven’t done a damn thing with it.

By: Burger King Issues a Cease & Desist…on Twitter | Monty's Mega Marketing

Sat, 20 Dec 2008 01:01:02 +0000

[...] official Burger King Twitter account has apparently sent such a notice to the account “WhopperVirgins“, which seems to have been “brandjacked” by [...]