Posted December 10, 2008 12:31 am by with 4 comments

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By Peter Young

Within the Google Book Search facility, a wide range of publications are available, however despite the number of resources online, only a small handful of those are magazines.

However things are changing. Google have announced an initiative to bring a vast number of magazine archives and current publications online. This will involve digitising millions of articles from an array of previously offline periodicals such as the New York Magazine, Popular Mechanics, and Ebony (to name a few).

For example, using the example from the official Google Blog. Performing a search for [hank aaron pursuing babe ruth’s record] will return the 1973 Ebony article about Hank Aaron in all its ‘original’ glory—even allowing you to view the 1973 fall fashions. Reading further will allow you to ‘Browse all issues’ meaning you have access to a wide range of Ebony articles from across the decades.

Whilst the ability to view magazine articles within the Book Search facility, it is certainly a huge leap in the amount of content now being ‘republished’ by Google. Magazine articles are tagged with the keyword “Magazine” on the search snippet as follows:

Further publications are to be introduced,  however one of the main things that we are likely to see is a higher proportion of ‘book searches’ being returned within the mainstream results via the universal/blended search feature potentially giving search results a more ‘legacy’ feel. Given the impact of blended search on user search engine behaviour, this may be one to watch….

Peter Young is a search marketing consultant based in the UK, whose regular musings on search marketing can be found on his Holistic Search Marketing blog.