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Google Search Advertising Goes Mobile – New iPhone and G1 Targeting



by Rene LeMerle

Search advertisers can now ride the wave of iPhone and G1 mania thats engulfing the mobile world, and target the rapidly growing number of searchers on the go.

Google’s mobile team have just released a new campaign level option that allows AdWords advertisers to target iPhone and G1 mobile phone users.

The number of mobile devices that offer full web browsers is growing exponentially, making it much easier for businesses to tap into the mobile market, which Google obviously wants to dominate.

Whereas in the past, advertisers had to set up mobile ads and mobile landing pages (for best results), the new option allows advertisers to use existing text ads and destination pages on these new mobile devices.

The ads will have many of the same benefits as our standard mobile ads, such as the delivery of mobile-specific calls-to-action and reaching mobile users that are searching with their phones more than ever — especially during the holiday season.

With the new iPhone targeting, advertisers will be able to set up specific campaigns for these devices and enjoy the benefits of specific performance reporting to measure and optimize results.

For a quick explanation on how to set up the targeting—watch this video summary of the new mobile program thanks to Alexandra Kenin, from Google’s Product Marketing Manager for the Mobile Ads team:

Rene LeMerle is the VP of Marketing at ineedhits.com, a leading provider of results driven Search Engine Marketing services.

  • http://franklinbishop.net/ Blog Expert

    This will be interesting. I guess we’ll just have to see how it goes but it may be a huge success.

    Blog Expert’s last blog post..19 Ways to Make Money Blogging

  • Jason kUiper

    I hope we dont start getting spam and pop ups on our I phones. Boy that wouldn’t be exciting!

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  • http://www.saadkamal.com Saad Kamal

    I think this is an excellent move by Google. Soon there will be a lot more mobile devices everywhere and google as always will be ahead of the mobile advertising game.

    Saad Kamal’s last blog post..Domain Registration Info – Does it have any Impact on Rankings?

  • http://www.seoresults.co.za/pages/seo-tools/ Jacques Seoman

    Trust Google to be charging hard ahead. Mobile is where the biggest growth is at, at present. Their presence will be getting bigger and stronger, heed my words!

  • http://www.webdesignbeach.com/ Web Design Beach

    One more great move by Google. We will see how it will go public and what reactions will be like.

  • http://www.greatpriceshere.com Nicole Price

    At this rate, all of us will get hooked to being online 24/7!

    Nicole Price’s last blog post..Offbeat Gift Ideas

  • http://www.hotcangguvillas.com canggu villas

    as a newbie on seo your informations is very interesting and usefull

  • http://www.talkmobile.co.uk/cheap-mobile-calls.html Cheap Mobile Calls

    A good move on Google’s part. With the increasing mobile browsing market, this will surely be a hit for online advertisers.

  • http://themakemoneyfromhomeblog.com Kenney and Kim

    Really good move I think for Google. Yeah I think this will be interesting. I was also looking today at Adsense for mobile devices too! Finding out about having compatible web pages for mobile devices.

  • http://www.varologic.com/blog/post/2008/11/30-hottest-and-latest-Christmas-gadgets.aspx Nichole

    Its a good and different move from Google. I think it will be a great success.

  • http://spudmobile.co.uk/guitar-hero-world-tour.aspx George Nobles

    Google like spreading like a fire in this world. With this move google will get more regular visitor daily.

  • http://www.seobrain.com/?p=10 SeoBrain

    Today i saw at Friendster, Google have new ads format to.. the ads result showing search result for just one site (pimp-my-profile.com). i see on my friendster profile sidebar.. did you know with this new ads format ?

  • http://www.aidsdrugsonline.com AIDS Drugs

    I think the conversions are probably low for these mobile ads, there needs to be a lot more development before they are really ready.

  • http://www.iphonesreviewblog.com Johnny iPhone

    A natural progression for Google. It is great for advertisers, possibly annoying for the iPhone user.

    Johnny iPhone’s last blog post..Sling’s Macworld Goodies: iPhone, OS X HD

  • http://looking4iphones.com Fernando

    It seems a natural progression of the technology. There are so many aaplications and uses being developed right now for the iPhone. It’ll be exciting to see.

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  • http://www.pdainsuranceuk.com PDA insurance

    googles ahead of the game again

    PDA insurance’s last blog post..PDA Insurance

  • http://mobileentertainment.polyringtones.info Mobile Entertaiment

    will the first one in get there fingers burnt

    As with many of these ideas I think the advertisers who go in first will lose money on it only later will it be more accepted by the users

    Mobile Entertaiment’s last blog post..Cutting Edge Java Mobile Phone Games for Free