by Rene LeMerle
Search advertisers can now ride the wave of iPhone and G1 mania thats engulfing the mobile world, and target the rapidly growing number of searchers on the go.
Google’s mobile team have just released a new campaign level option that allows AdWords advertisers to target iPhone and G1 mobile phone users.
The number of mobile devices that offer full web browsers is growing exponentially, making it much easier for businesses to tap into the mobile market, which Google obviously wants to dominate.
Whereas in the past, advertisers had to set up mobile ads and mobile landing pages (for best results), the new option allows advertisers to use existing text ads and destination pages on these new mobile devices.
The ads will have many of the same benefits as our standard mobile ads, such as the delivery of mobile-specific calls-to-action and reaching mobile users that are searching with their phones more than ever — especially during the holiday season.
With the new iPhone targeting, advertisers will be able to set up specific campaigns for these devices and enjoy the benefits of specific performance reporting to measure and optimize results.
For a quick explanation on how to set up the targeting—watch this video summary of the new mobile program thanks to Alexandra Kenin, from Google’s Product Marketing Manager for the Mobile Ads team:
Rene LeMerle is the VP of Marketing at ineedhits.com, a leading provider of results driven Search Engine Marketing services.