Man, I feel like my favorite search engine is going through puberty! So many awkward changes! Yep that’s right, it appears that Google is once again planning on changing the way it displays search results. Danny Sullivan reports on three changes that are currently being tested live. This news comes in just a few weeks after other major changes have been implemented.
These are listings that contain price ranges and ratings of different products and services from businesses that include this type of information on their site. So far only Yelp, Citysearch, CNET, TripAdvisor and Download.com are a part of the testing phase. One would assume that when this feature launches to the public it will be available to any site that has reviews and price ranges with in content. Danny says that this feature is similar to Yahoo’s Search Monkey.
So we already know about Sitelinks (those are the links below a listing that point to different areas of the site when the listing is the first in the SERP). However, now it looks like we will have something that Danny calls “Pagelinks.” Pagelinks are links that appear with in the search listings that point to different areas of the page. They are found right below the main listing link and are prefixed with “Jump to:.”
For example if you own a site for a Pizzeria, and your menu comes up in the SERP, then it might have an extra link in the listing that says, “Jump to: Deep Dish.” This link will take you directly to the section of the menu that has the Deep Dish Pizzas. It appears that this is made possible through Google indexing destination anchors along with the typical hyperlink.
Automatic Spelling Correction
This is probably one of the few changes Google is making that I really appreciate! For a long time Google has provided users with different spelling suggestions for queries that are spelled wrong. This has been a great feature on its own. However, now they are testing a feature that provides a small set of results for their suggested spelling and then full set of results for the misspelled query. Danny indicates that this will be a permanent feature in the coming weeks.
So, what’s with all these awkward changes anyways? Is Google ever going to stop tweaking their SERPs? I am willing to bet that it has something to do with finding more ad space. What are your thoughts?