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How Social Media Shaped BusinessWeek’s List of Most Influential Companies



BusinessWeek has put together a list of the ten companies it believes are the most influential in the world. Not a scientific poll–a 14-member advisory board made the selections–but still worth taking a look.

Perhaps more interesting than the companies that made the list, is that BusinessWeek acknowledges its selections include companies that have successfully engaged their customers using social media.

The core characteristics of influence are unchanged, whether it’s inspiring a loyal following, spawning big ideas, or building up mammoth market share. What has changed is how players achieve it. A company’s physical assets are less important now than the force of its ideas. In the age of blogging and instant communication, consumers are less the recipients of corporate influence than powerful actors who help shape it. "We’re coming to realize a brand is not just what the manufacturer says it is," says Shelly Lazarus, chairman and CEO of Ogilvy & Mather Worldwide, "but everything that the consumer or the customer experiences."

You can browse the list here.

  • http://www.jordankasteler.com/utah-seo-pro-blog/ Utah SEO Pro

    Social media plays a huge roll in corporate communication so any company embracing it early deserves to be recognized.

    Utah SEO Pro’s last blog post..SEO and Usability – SES Chicago 2008 Presentation

  • http://www.webtoolkeeper.com SEO Tools

    Social media has been so powerful ever since it started years back.. Not only those influential business rely on social media but almost all businesses who believes in the power of Internet.

  • http://www.townofmyrtlebeach.com/myrtlebeachapartments/myrtlebeachapartments.html myrtle beach apartments

    social media is just going to get bigger. if there is a web 3.0 seriously what is it going to include?

  • http://www.leadsexplorer.com LEADSExplorer

    Marketing can’t control Social Media.
    Since centuries companies could control the communications of mass media.

    Now anyone can post a message on a social site and if it gets picked up by others it will spread uncontrolled. That can be positively for the company or negatively for the company or products.
    Advertising hasn’t got the same power and costs money.
    Worser: youngsters (Generation XYZ-whatever) avoid advertising as luch as they can as they zap away during commerical breaks.

  • http://www.livelifetothefullest.biz/wpblog Matt Helphrey

    So true. The internet has completely redefined brand and marketing brand. It is the future of how products will be sold and how consumers will marketed too. Anyone who takes massive action will see increased interest in whatever it is they are promoting.

    Matt Helphrey’s last blog post..Develop a Link Building Strategy

  • http://www.varologic.com/blog/post/2008/11/30-hottest-and-latest-Christmas-gadgets.aspx Nichole

    Social media are huge like social bookmarking, social networking, video shariing, online gaming. It is not rely on influential companies as well as over the internet.

  • http://www.3arn.net/ Abdul

    “Influence is like water, always flowing somewhere”, great stuff. n my opinion Apple and Google are becoming influential quite quickly!

    Abdul’s last blog post..Whos.Amung.Us taking Web Stats to a Whole New Level

  • http://www.spike.com/blog/wii-fit-personal/71786 Wii Fit

    Social media is very huge space. It is best way to connect large group of people.