Hulu Losing Viewers and Advertisers?
Is it time for Hulu to hit the panic button? First their November traffic numbers were down almost 11% from October, and now it appears that advertisers are moving on, too.
According to All Things Digital, although Hulu claims their revenue numbers are still on the rise, they suddenly have found themselves with their advertising space freeing up. Back in August, Hulu reported that their advertising space had sold out. This is no longer the case.
What’s the cause of this new advertising space? Are advertisers pulling out or is it a result from visitors watching more videos, giving Hulu more opportunities to show more ads? Whichever the case, All Things Digital author Peter Kafka thinks this is no time to panic.
It’s also hard to read much into this because the Web video ad market has become a total crap shoot. Hulu says sales for the fourth quarter are still up over last year, and online execs at CBS (CBS) and at Disney’s (DIS) ABC say the same thing. But they have little idea what to expect for next year. Which makes them just like everyone else selling online ads.