Hulu’s Users Want Longer Ads
By Joe Hall
If you are a frequent user of Hulu, like I am, then you are aware of the 30 second ads that are placed intermittently through our favorite programs. However, Hulu has been experimenting with ad placement for quite some time now and has recently released their findings that 88% of those polled would rather watch a two minute ad before the program begins with no other ads following, then the typical 30 second bits through out the program.
It appears that Hulu’s creative ad placements and options are paying off. According to a report last month that states that Hulu will soon surpass YouTube in ad revenue.
Hulu also states that the high opt-in rate for longer ads is a sign of possible increase in ad engagement. Giving the user more choices only increases their wiliness to engage, right?
In my honest opinion, I don’t think ad engagement will be affected with longer ads. In fact it might decrease. Here’s the way I see things:
Yes, I would opt in for the two minute ads at the beginning. That will give me just enough time to make a quick trip to the bathroom, read email, check Twitter, pick my nose, grab a beer, order pizza, or do anything other than watch a commercial. And now that I have made this decision, I have just done everything needed to sit back and watch 30 Rock commercial free! Thanks for the choice Hulu!
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