Comments on: Hulu’s Users Want Longer Ads

By: David

David — Wed, 03 Dec 2008 23:11:46 +0000

I agree that it makes sense for users to pick the 2 min ad. They get a chance to go do something else.

The issue is that it will make it less profitable for the company running the ad. Repetition drives a point home much more than anything else – even if you hate to admit it.

I am not sure what the right answer is for Hulu, or any video service, but you may as well do some testing – i.e. give them a specific url to go to or something. Interaction will probably be low, but given a random sample from two groups you could still get an idea of which one prompts the viewer to act more.

Just my thoughts.

David’s last blog post..Sales Over Scarcity

By: Nicole Price

Nicole Price — Wed, 03 Dec 2008 14:14:13 +0000

I would imagine that like Garry, most people would simply go off to do something else for the two minutes rather than watch an ad, unless it is for the first time that the ad is running and it is interesting enough to watch. I doubt that anyone would watch it repeatedly. Nicole Price's last blog post..Stylish Cookware

By: Saad Kamal

Saad Kamal — Wed, 03 Dec 2008 04:07:48 +0000

I didn't know that Hulu was doing so well in terms of revenue. So they are catching up with youtube? Thats pretty amazing. Saad Kamal's last blog post..Google Adwords Ad Quality Videos

By: Garry Egan

Garry Egan — Tue, 02 Dec 2008 20:24:20 +0000

As a regular HULU watcher, I think you guys got it wrong, respectfully. You are forgetting to include a crucial viewing pattern: repeat episode watching.

My first 2m commercial I watched was for DOVE body wash. Yup, I got up and got a beer, frosty glass, sweet pour. I came back to he tail end of the 2m clip, around 30s to go.

I watched KITCHEN NIGHTMARES uninterrupted.

I then watched another HEROES and viewed the full 2m commercial for WALMART.

The 3rd viewing, I was not offered the uninterrupted choice.

I still remember the brands and THAT goes a long way (i.e. the friggen goal).

Garry Egan’s last blog post..ROFLSERP – When You Have Achieved Total SEO Niche Market Domination

By: Terry Howard

Terry Howard — Tue, 02 Dec 2008 16:54:49 +0000

That scenario makes sense if it's a dry, boring ho-hum ad. In that case, I totally agree. However, in the age of DVR I will stop and watch something that looks interesting, commercial or not. It doesn't have to be expensive with high production value, but clever, humorous, interesting, all the things advertisers SHOULD be doing will get you eyeballs regardless. To me advertisers with predictable formulaic ads complaining about losing eyeballs due to delivery method changes sounds a lot like movie and music producers blaming sagging sales on P2P at the same time they are putting out half-assed unoriginal crap like Bee Movie and Kanye West. Terry Howard's last blog post..Walmart FAILS Web 2.0

By: Ted Murphy

Ted Murphy — Tue, 02 Dec 2008 16:01:48 +0000

I guess I think that $20 cpm’s for video ads will go the same way as pop unders and various other rich media gimmicks. They have a certain shock value, but the audience soon learns to ignore them.