Tuesday, December 2nd, 2008 by Jordan McCollum

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Marketing News Roundup, December 2

Today is practically a national holiday: Britney Spears’s birthday. Celebrate.

  • Something’s going on ’round here: Carl Icahn has bought up more Yahoo, increasing his stake to 5.5% of the company. Ten guesses what he wants to do with it—oh, wait, Jerry Yang is already out…
  • How was Black Friday online? comScore reports that eCommerce spending was up 1 percent YOY. Time to celebrate?
  • Did you know that Alexa was also a search engine? Yeah, well, not anymore. The Alexa service we all know and love to hate, website traffic rankings, will not be affected (and, as TechCrunch puts it, neither will anyone else).


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6 comments on “Marketing News Roundup, December 2”

  1. Matt Says:

    December 2nd, 2008 at 11:52 pm

    Did anybody use Alexa’s search engine to begin with?

    Matt

    Matt’s last blog post..Is All Publicity Good Publicity?

  2. Patrick Says:

    December 3rd, 2008 at 8:34 am

    I have to agree with Matt, who even regards Alexa as a viable ranking. I can definitely tell that Black Friday spending was up this year. There were lots of good deals, especially online and it shows.

    Patrick’s last blog post..Interior Department Opens American Oil Shale Development

  3. Jacques Seoman Says:

    December 3rd, 2008 at 1:55 pm

    Never knew Alexa had a search engine, am just aware of the perceived value a good Alexa ranking gives to your blog / site. It is interesting that more shares are being bought in Yahoo by Carl Icahn, a classic case of flogging a dead horse…..or……maybe he knows something we don’t ;-)

  4. SeoBrain Says:

    December 3rd, 2008 at 2:00 pm

    I never use alexa to search something.. anything i doit with google. Alexa for site ranking? i agree with that because one of my site is reached 100 top alexa.

  5. iphone Says:

    December 4th, 2008 at 2:17 pm

    Some interesting links as always! Like the one on Alexa – will anyone notice?

  6. George Nobles Says:

    December 8th, 2008 at 4:04 am

    Alexa is not to much famoush in terms for search result it is famous only to see the traffic in it.