Marketing News Roundup, December 2
Today is practically a national holiday: Britney Spears’s birthday. Celebrate.
- Something’s going on ’round here: Carl Icahn has bought up more Yahoo, increasing his stake to 5.5% of the company. Ten guesses what he wants to do with it—oh, wait, Jerry Yang is already out…
- How was Black Friday online? comScore reports that eCommerce spending was up 1 percent YOY. Time to celebrate?
- Did you know that Alexa was also a search engine? Yeah, well, not anymore. The Alexa service we all know and love to hate, website traffic rankings, will not be affected (and, as TechCrunch puts it, neither will anyone else).