Comments on: New Research Suggests 76% of CMOs Should Be Fired

By: Almost half of CMOs don't understand retention and profitability metrics.

Almost half of CMOs don't understand retention and profitability metrics. — Fri, 30 Jan 2009 01:05:19 +0000

[...] Beal over at Marketing Pilgrim provides a nice summary of the CMO Council’s findings, along with some great commentary (I chuckled at his incompetence [...]

By: Questar Blog » Blog Archive » Three quarters of all CMOs need to go?

Questar Blog » Blog Archive » Three quarters of all CMOs need to go? — Thu, 11 Dec 2008 17:12:13 +0000

[...] sure to check out Andy’s blog post and the CMO Council [...]

By: JT

JT — Thu, 11 Dec 2008 06:46:21 +0000

Well, seriously I believe that most CMOs have to improve their perspective of marketing. JT's last blog post..Zen and PPC campaigns

By: PS3

PS3 — Thu, 11 Dec 2008 00:34:03 +0000

LOL at Frank, made me chuckle. Maybe the younger ones just have the drive and passion that is needed for the job…well, 24% of them at least

By: Brandon Cox

Brandon Cox — Wed, 10 Dec 2008 21:12:00 +0000

Seems like part of the issue is a failure to realize how little control we actually have over people's perceptions. Marketing today is almost a response to the public more than a guidance of it. Truly great marketing minds are rare as a result. Brandon Cox's last blog post..eGrace Creative Gets A Big Mention

By: Edw3rd

Edw3rd — Wed, 10 Dec 2008 18:26:40 +0000

Blast people with distorted Tweets/reportage just so that you can sell them software to track people blasting them. Lovely.

By: Andy Beal

Andy Beal — Wed, 10 Dec 2008 16:55:04 +0000

@Liz – nice view point!

By: Liz Micik

Liz Micik — Wed, 10 Dec 2008 16:54:06 +0000

Taking a look at that stat from another direction I see CMOs saying they think there is still upside potential for revenue growth. In other words, they are covering their butts saying they can still contribute value to their companies. Who would want to step out front and say, “yes sir, there’s nothing left for me to do because I’ve already squeezed every dollar out of that wallet that I can.”

LOL…you couldn’t ask for better proof that “facts” drawn from stats are the easiest lies to tell.

By: Andy Beal

Andy Beal — Wed, 10 Dec 2008 16:49:45 +0000

@Jordan – hah!

By: Jordan McCollum

Jordan McCollum — Wed, 10 Dec 2008 16:47:54 +0000

LOL, Andy, I though the CMO Council logo was some sort of winking frowny face… Would make sense, eh?

By: Frank Reed

Frank Reed — Wed, 10 Dec 2008 16:21:45 +0000

I’ve seen statistics that the average life span of a CMO is around the 23 month range. Heck, you have to count CMO life span like a baby’s.

Q: “Oh look at the cute little CMO, how old is he?”

A: “21 months.They grow up so fast then you have to push them out of the nest so they can learn the hard way.”

Maybe because many CMO’s know this they look at the job their as Chief Moneymaking Opportunity and not a chance to make an impact on bottom line performance. It’s similar to college sports coaches who don’t get enough time to make their own mark. Oh well.

Frank Reed’s last blog post..Your Thoughts Please?

By: Kenney and Kim

Kenney and Kim — Wed, 10 Dec 2008 16:14:30 +0000

Great post. It’s hard to run or expand a business that doesn’t know it’s numbers. It’s hard to cut losses and roll out marketing campaigns if you don’t know what worked and brought in the customers. It seems they don’t have much of a backend product or system for creating new products for customers they already have in their funnel either.