Comments on: New Research Suggests Display Ads Increase Site Clicks by 65%, Just Not Immediately

By: Wii Fit

Wii Fit — Mon, 22 Dec 2008 11:30:03 +0000

Another great post by you.

By: AIDS Drugs

AIDS Drugs — Sun, 21 Dec 2008 19:58:24 +0000

Yea I think its common that advertising is a form of simple brand awareness and a attempt to build trust.

By: Matt Helphrey

Matt Helphrey — Tue, 16 Dec 2008 06:29:48 +0000

Wow….good to know. I really like it when other people do the research for me. Makes my work much easier Thanks for sharing.

Matt Helphrey’s last blog post..Develop a Link Building Strategy

By: shiro

shiro — Tue, 16 Dec 2008 02:48:16 +0000

seems good idea to start become advertiser, not only publisher.

By: Blog Expert

Blog Expert — Mon, 15 Dec 2008 17:42:41 +0000

Great post. Like the person above, you are still seeing pretty fast results. I’m actually quite amazed.

By: Kenney and Kim

Kenney and Kim — Mon, 15 Dec 2008 16:12:17 +0000

Good info. Your still seeing pretty fast results, especially compared to offline advertising.

@Hershel, It could be conducted by using it as the only form of advertising for a particular ph. number or web address. Then track it that way.

By: Hershel Miller

Hershel Miller — Mon, 15 Dec 2008 15:48:14 +0000

Thanks for the 411

It would be interesting to know how Billboard advertising affects similar metrics:

- visitation to advertiser’s site
- likelihood of consumer conducting a brand search query
- likelihood of buying advertised brand online
- likelihood of buying at a retail store

I’m not sure how the study could be conducted, but a comparison on the ad spend and return would be interesting….