Obama’s Staff Need a Lesson in Reputation Management
Barack Obama’s chief speech writer Jon Favreau is in hot water after racy photos of him fondling a cardboard cut out of Hillary Clinton were found on the popular networking site Facebook. Reports indicated that the photos only stayed on the site for a few hours. However, this was just enough time for them to be picked up and circulated across the net.
Members of the Obama transition team have stated that Favreau has already reached out to Clinton to apologize. However, that might not be enough to quiet the surge from the feminist blogoshpere.
The crazy thing about all this is that it appears that there were steps taken to prevent this catastrophe. Several questions should have caught this dead in its tracks.
Question No. 58 in the transition team vetting document for the Obama White House asks that applicants: “Please provide the URL address of any websites that feature you in either a personal or professional capacity (e.g. Facebook, My Space, etc.)”
Question No. 63 asks that applicants “please provide any other information … that could … be a possible source of embarrassment to you, your family, or the President-Elect.”
It looks like the Obama team was trying to do it’s job to minimize the likelihood that these kind of things come to light, but why wasn’t Favreau? It looks like he could use a ticket to Andy’s Online Reputation Management Workshop.