While e-commerce sites suffer this year, community, search and content oriented sites have seen increases in users time spent online.
Community sites saw the biggest increase. While the OPA credits this mostly to Facebook, I think their are more sites that deserve credit for this. Twitter, in particular. Now that Twitter has grown to 6 million users, it deserves credit for the impact it is having in the online world.
Here is the complete breakdown of time on site increases/decreases:
- Content: 6.1%
- Communications: -2.4%
- Commerce: -20.4%
- Community: 16%
- Search: 4%