An Interview with SMM Guru: Brian Chappell

By Joe Hall

Brian will tell you that he doesn’t call himself a guru, but in my opinion, others should. Last week, I came by a video on IM Broadcast that caught my attention. In this video social media marketer, Brian Chappell, responded to people that claim they are Social Media Marketing Gurus, but in reality they lack any real experience. Brian’s video reminded me about the constant discussion in the SEO community about fake SEO’s. I wanted to get a better understanding of what exactly successful social media marketing looks like, so I asked Brian if he would be willing to answer a few questions for the Marketing Pilgrim community.

Here is my interview with Brian Chappell (an active member of the SEO community, works at Ignite Social Media and blogs at BrianChappell.com)

Tune In And Build A New Media Movement

By Joe Hall

The Alliance of Youth Movements SummitThe Alliance of Youth Movements Summit is going on as we speak in New York City, and Howcast is streaming the entire event live. This conference is bringing together some really amazing people from the world of television, politics, community organizing, and academia. The various panels include: How To Build Transnational Social Movements Using New Technology, How To Use New Mobile Technologies and How To Preserve Group Safety And Security.

I urge anyone out there that wants to learn how to build an online movement to go watch this stream. As new media marketers we must understand the fundamentals to grassroots organizing because the Internet is nothing but grassroots. Building effective marketing campaigns in new media requires the fundamental understanding of organizing people around ideas. This is the heart of grassroots organizing.

Online Commerce Struggles While Online Communities Thrive

With the economic struggles this year, it shouldn’t come to a surprise to anyone that e-commerce site traffic is down this year. What was surprising to me was how much. According to a recent ClickZ article, the Online Publishers Association (OPA) reports that e-commerce is suffering from a 20.4% dip this year. It is important to note that the data is only updated through October, so Black Friday and Cyber Monday were not included.

While e-commerce sites suffer this year, community, search and content oriented sites have seen increases in users time spent online.

Community sites saw the biggest increase. While the OPA credits this mostly to Facebook, I think their are more sites that deserve credit for this. Twitter, in particular. Now that Twitter has grown to 6 million users, it deserves credit for the impact it is having in the online world.

Why Google is Just One Deal Away from Being Labeled a Monopoly

Back in July I suggested that, despite Google’s attempts to prove a Yahoo deal would not create a monopoly, the perception of a monopoly would likely scuttle the deal.

Today, we learn that the Department of Justice was just 3 hours away from filing antitrust charges against Google:

“We were going to file the complaint at a certain time during the day,” says Litvack, who rejoins Hogan & Hartson today. “We told them we were going to file the complaint at that time of day. Three hours before, they told us they were abandoning the agreement.”

“It would have ended up also alleging that Google had a monopoly and that [the advertising pact] would have furthered their monopoly,” Litvack says.

Yahoo Adds Search Assist for Image Search

By Taylor Pratt

Yahoo! rolled out yesterday a new Search Assist feature for their image search. Yahoo’s Search Assist is a feature that gives users recommendations to make their search more specific and return more relevant results.

The new Search Assist feature is two-tiered. The first tier consists of the normal Search Assist recommendations. The second tier displays previews of images you’ll see if you select that specific search phrase. Entering the keyword “bob” into the search bar brings up the following Search Assist results:

Yahoo Image Search Assist

So far, I love the feature. I can imagine it will be a huge time-saver when searching for things other than “bob” which returns pretty obvious results. I’ve personally always enjoyed Yahoo’s search interface. I think it is one of the areas it is better than Google (even though Google rolled out their own Search Assist).

YouTube Monetization: More to Come

Cue the theme music from Jaws. First it was the InVideo ad layovers, then it was AdSense-monetized video players. Then the real genius began, with Click-to-Buy and Sponsored Videos. But it’s still coming. More monetization from YouTube!

YouTube’s Director of Content Partnerships, Jordan Hoffner, laid out their further plans for monetization and encouraged professional content providers and advertisers alike to turn to the site during his keynote at the OnScreen Media Summit Tuesday.

First, as if to combat the rumors he knew his address would generate that YouTube’s shying away from UGC, he highlighted a video of a skateboarding cat. No, really. Why, you ask? He pointed out that lots of advertisers are afraid of the cat—or rather, afraid of advertising on user-created videos on the site. However, he points out:

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